- Nysaa’s omni-channel platform boasts over 150 brands and more than 10,000 products
- The expansion strategy aims to establish 100 new stores within the GCC region over the next five years
Nykaa, India’s largest, multi-billion-dollar omni-channel beauty retailer and Apparel Group, a leading retail conglomerate in the GCC, today proudly inaugurated the very first Nysaa store in the GCC region at City Centre Mirdif, Dubai. This momentous event marked the successful beginning of a strategic alliance between two retail giants, blending Nykaa’s beauty retail leadership with Apparel Group’s retail prowess in the GCC region to offer a carefully curated, world-class shopping experience for consumers in Dubai.
Nysaa Beauty Store, sprawling across 2,436 sq ft, presents an exemplary, curated selection of international brands, including Augustinus Bader, Kylie Cosmetics, Kay Beauty, Peacefull, Stila, Foreo, Ralph Lauren, Mugler, Rahua, Oribe, Dr. Barbara Strum, and an assortment of many more prestigious brands. Underlining the store’s ambition to become a central hub for beauty in the region, the store is equipped with skilled beauty advisors who provide personalized assistance, ensuring each customer is offered bespoke guidance to meet their unique beauty needs. Within the vibrant setting of the Nysaa Booth, shoppers are invited to a space designed especially for content creation. Here, individuals can freely express their creativity, capturing and showcasing their unique beauty styles.
The official inauguration of the store was graced by Falguni Nayar, Executive Chairperson, Founder & CEO, Nykaa; Sima Ganwani Ved, Founder & Chairwoman, Apparel Group, Selina Ved, Founder NESSA & Director Nysaa and Rozita Rashid Norouzi, CEO Nysaa. The store launch symbolized the fruition of their joint vision for a new era of beauty retail. The ceremony was the highlight of a day filled with glamor, starting with a mesmerizing flash mob.
Commenting on this landmark moment, Falguni Nayar, Executive Chairperson, Founder and CEO, Nykaa added, “Nysaa’s first store in Dubai marks a significant milestone in our international foray. Our partnership with Apparel Group is a powerful collaboration of Nykaa’s beauty leadership in India and their retail expertise in the GCC region. It is a manifestation of our shared commitment to enhancing beauty retail for the region. Having garnered tremendous love and trust among Indian consumers for more than a decade, we are looking forward to recreating an exceptional beauty shopping experience, online and offline, for the discerning consumers of the GCC.”
Reflecting on the successful launch, Selina Ved, Founder NESSA & Director Nysaa shared, “The opening of our very first Nysaa store in Dubai is a significant milestone, showcasing the powerful synergy between Apparel Group’s leadership in retail and Nykaa’s pioneering beauty innovations. The enthusiastic embrace from the community not only validates our strategy but also emboldens our commitment to redefine beauty retail across the GCC. This collaboration reflects our joint ambition to enhance the shopping experience, combining global beauty trends with regional insights. Looking to the future, I’m thrilled about the opportunities to extend this unique retail proposition beyond the GCC, offering customers everywhere access to an unmatched beauty experience.”
The event was further highlighted by appearances from renowned international celebrity makeup artists Fady Kataya and Bouba, aka Hamza Slim. Both Kataya and Bouba are distinguished figures in the GCC beauty industry, popular for their exceptional makeup skills and collaborations with celebrities. The evening was enriched with valuable makeup tips and tricks, a session offering a highly engaging makeup challenge. These special additions brought an exclusive flair to the grand opening, making it an unforgettable experience for all.
Katrina Kaif, co-founder, Kay Beauty, expressed, “Kay Beauty is India’s first celebrity beauty brand and its success has been defined by immense consumer love for its high performance products and the brand’s core philosophy of offering makeup across all ages, genders and skin tones while staying true to the promise of #makeupthatkares. In a short span of 4.5 years the brand has grown rapidly in India serving millions of customers across 1600 zip codes. It was always my vision to take Kay Beauty global and share our offering with customers across different geographies, so they can experience the product first hand. Kay Beauty’s foray into the GCC gives us an opportunity to tap into a market that is very passionate about beauty and Indian cinema, both. With Nysaa’s launch in partnership with the Apparel Group, it is a strategic move for us to launch Kay Beauty in the region via an omnichannel retail presence. I am very excited to see the response for Kay Beauty in Dubai and create newer milestones for the brand.”
Nysaa is a strategic alliance between Nykaa, India’s largest, digital-first beauty behemoth and Dubai-based Apparel Group, a global fashion and lifestyle retail conglomerate. The alliance aims to create an omni-channel retail brand with 100 stores in the GCC in the next five years with Nykaa holding 55% stake in the new entity and Apparel Group 45% stake.
