30th January, 2026: NYX Professional Makeup, in partnership with Nykaa, introduces two new makeup essentials: the Smushy Soft Matte Lip Balm and Fat Cheeks Liquid Blush. Inspired by the brand’s signature LA attitude and spirit of bold self-expression, these launches combine high-impact color with cushiony, skin-friendly formulas designed for comfortable, everyday wear.
From lips to cheeks, the new lineup delivers soft-focus finishes, juicy shades, and buildable textures that celebrate individuality and creativity. Meet the new launches:
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Smushy Soft Matte Lip Balm: A plush, soft-matte lip balm that delivers a blurred tint with lasting comfort. Its lightweight, cushiony texture hydrates the lips while creating a smooth, diffused finish ideal for everyday wear, available in 8 universally flattering shades.
Available for INR 899 -
Fat Cheeks Liquid Blush: A creamy, seamless blush that brings a fresh, juicy flush of color to the cheeks. With an effortlessly blendable and buildable formula, it melts into the skin for a natural, healthy-looking glow, available in 5 universal shades.
Available for INR 849
Together, the Smushy Soft Matte Lip Balm and Fat Cheeks Liquid Blush reflect NYX Professional Makeup’s commitment to playful innovation, bold color stories, and formulas that feel as good as they look. With vibrant shade ranges and modern textures, these launches invite beauty lovers to experiment, express, and wear their confidence every day. Plush Lips. Juicy cheeks. Pure NYX attitude.
The latest NYX Professional Makeup launches are now exclusively available on Nykaa.com and at select Nykaa stores across India.
