Connecting media, content and commerce, OMG added $2.5 billion in incremental billings, while also retaining 98% of existing clients
OMG agencies OMD and PHD ranked #1 and #2 global
Mumbai, India (March 15, 2023) – Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) and parent company to the OMD, PHD and Hearts & Science global media agency networks is ranked #1 for 2022 incremental billings growth among global media management groups.
As reported in the 2022 Media Agency New Business Barometer – an analysis of the global media agency marketplace published today by independent research company COMvergence – OMG agencies added more than $2.5 billion in incremental client billings last year.
Leading with an offer that connects media, content and commerce, OMG’s net new billings added outpaced the second-ranked group by close to $670m; exceeded the combined totals of the second and third ranked groups by more than $100 million; and bested the fourth ranked group by a factor of ten-plus. OMG also had the best global win-to-loss ratio, more than 3x more new billings coming into the agency ($3.75b) than left ($1.2b) in 2022.
OMG was also the top net gains performer in APAC as well as in the markets of Australia and China.
