National, September 28th, 2026: From one city to another, Ganesh Chaturthi is marked by its own food traditions, recipes and flavours, reflecting the rich cultural diversity of the festival. Celebrating this regional diversity, Godrej Vikhroli Cucina (GVC), the culinary-owned media platform of Godrej Industries Group, has unveiled a digital-first campaign, spotlighting the festive food cultures of Mumbai, Hyderabad and Goa. Through regional creator-led storytelling across YouTube, Instagram and Facebook, the campaign brings these distinct culinary traditions to life, offering a glimpse into the food, flavours and festive moments that shape Ganpati celebrations in each city. Godrej Yummiez and Godrej Jersey complement these traditional festive spreads, adding familiar favourites to the celebrations.
At the heart of the campaign are three regional festive thalis: Mumbai chi Thali, Goa chi Thali and Hyderabadi Thali. Each episode features a regional creator who takes audiences into their personal Ganesh Chaturthi celebrations, from sharing traditions at home and preparing the festive thali to highlighting key recipes, ingredients and iconic local sweet spots. For Goa, the celebration takes on a local identity through Chovoth, the Goan celebration of Ganesh Chaturthi, with the Goa chi Thali bringing together the flavours and traditions associated with the festival. The thalis bring together regional flavours with products from Godrej Yummiez and Godrej Jersey, showing how familiar festive dishes can be complemented by convenient food choices.
The Mumbai episode, led by Recipe Curator and Chef Sanket Lokhande, will explore the city’s festive spread, from traditional modaks and savoury favourites to contemporary festive preparations. In Hyderabad, Lifestyle and Food Influencer Akanksha Malchalam will showcase the flavours of a Hyderabadi celebration, bringing the city’s festive traditions and the much-loved Kudumulu to the table. The Goa episode, led by regional food influencer Ashrafi ShetDessai Gaikwad, will bring Goa chi Thali to life through traditional favourites such as patoleo and nevri, alongside a glimpse into the personal traditions of celebrating Chovoth with family.
The campaign comes at a time when interest in India’s festive and regional food traditions is gaining momentum, with 78% of experts in the Godrej Food Trends Report 2026 identifying festive and celebratory cuisines as a key area of culinary interest in 2026. Through these stories, Godrej Vikhroli Cucina brings this growing curiosity to life by showcasing the distinct culinary identities that make each city’s Ganpati celebrations unique.
Speaking about the campaign, Anushree Dewen, Head of Marketing and Innovation, Godrej Foods Ltd., said, “Ganesh Chaturthi takes on a distinct flavour in every city, with food playing an integral role in bringing these celebrations to life. At Godrej Foods, we see an opportunity to celebrate this diversity by understanding how food traditions are evolving alongside the way people live, cook and come together today. Through our creator-led campaign, we wanted to showcase this diversity in a way that feels personal and relatable, bringing audiences closer to the food and traditions that shape Ganpati celebrations across cities. At the same time, it reflects a larger shift in how people celebrate today, where traditional festive favourites are increasingly being complemented by convenient food choices that make it easier to spend more time enjoying the occasion together.”
About Godrej Vikhroli Cucina:
Godrej Vikhroli Cucina is the owned media platform by Godrej Industries. It is a platform for food brands, writers, chefs, influencers, bloggers, food lovers, and others to engage, network, and collaborate. The genesis of Vikhroli Cucina was the result of the Godrej vision to bring all its brands operating in the food category together. A vibrant online community of food enthusiasts – from brands, chefs, and food critiques to content creators, and everyday food lovers. Sharing a passion for all things culinary, Godrej Vikhroli Cucina aims to engage and cross-pollinate ideas in the exciting realms of the food industry. We welcome all the connoisseurs of the food world to share their unique recipes or food-related experiences, remain updated with what is happening in the world of food, network and engage with influencers, and read personalized content according to topics that interest you.
- About Godrej Industries Group:
At the Godrej Industries Group, we serve over 1.1 billion people globally through a diverse portfolio of businesses, united by our purpose of Crafting tomorrow. With revenues of USD 6.1 billion in FY25 and a market capitalisation of USD 27.5 billion as of 31 March 2025, we operate across FMCG, real estate, financial services, agriculture, and chemicals. We are the leading player in India across several business categories, including residential real estate, animal feed, crude palm oil, oleochemicals, household insecticides, hair colour, and air care.
We are committed to building a more sustainable future through our Good & Green programme, with ambitions of net-zero operations by 2035 and responsible supply chains by 2047. In 2025, Godrej Consumer Products and Godrej Properties were both ranked number one globally in their respective categories on the Dow Jones Best-in-Class Sustainability Indices.
