NEW DELHI – September 28, 2026: Just when you thought there was nothing more to add after the big Apple reveal in Cupertino, there was… “one more thing.”
Fabindia, India’s premier lifestyle brand, announced a strategic partnership with Aptronix, one of India’s leading Apple Premium Resellers, to bring a new dimension to its Fabfamily loyalty program, giving customers the opportunity to redeem their Fabcoins for coveted Apple products.
The partnership launched with an exclusive Rewards Contest, giving Fabindia customers the opportunity to earn and redeem 2,000 Fabcoins for an Apple iPad (11-inch, 11th Generation, Wi-Fi, 128GB).
“Customers who registered for the contest and shopped across Fabindia platforms from September 10 to October 10, 2026, could earn Fabcoins on their purchases. At the end of the campaign period, the top Fabcoins earners would have the opportunity to redeem just 2,000 Fabcoins for the iPad, subject to the contest terms and conditions.”
Amjad Ali Khan, Chief Customer Officer, Fabindia – “Consider this our little homage to the world of Apple and our very Fabindia way of celebrating something beautifully desirable. We have always believed in blending timeless Indian craftsmanship with modern living and this collaboration with Aptronix allows us to offer an ‘Unreasonably Generous’ reward to our patrons with technology that shares that same dedication to design and the anticipation of what comes next.”
Meghna Singh, CEO, Aptronix said – “At Aptronix, we believe a brand is defined not just by what it offers, but by the experience and values it brings to people’s lives. Our partnership with Fabindia brings together two brands rooted in thoughtful design, quality, authenticity and a deep understanding of their customers. By combining Fabindia’s distinctive Indian ethos with Aptronix’s passion for technology and customer experience, we are creating more than a rewards program we are creating meaningful moments of discovery, delight and connection for the Fab-family community.”
The iPad contest is only the beginning. Fabindia and Aptronix intend to build on this partnership with more exciting Apple rewards and customer propositions to be introduced in subsequent phases.
The association was envisaged as an evolving part of Fabindia’s loyalty proposition, bringing customers opportunities to access some of the world’s most desirable products and experiences through their engagement with the Fabfamily – a community of over 6.5 m members that is cementing its position as India’s best and most generous retail loyalty program.
About Fabindia:
Fabindia Ltd. was founded in 1960, with its first retail store in New Delhi. Bringing forth craftsmanship with contemporary designs, Fabindia carries a 65-year legacy of celebrating India’s rich heritage, panning over 350+ stores across 127 cities within the country and 13 international outlets across 7 countries. The offering includes a variety of Indian and Western wear for men, women, and children.
Over the years, jewellery, bags and footwear, home furnishings, furniture, gifts, organic food and personal care products have been introduced to the range. An amalgamation of aesthetics and affordability, the brand is a celebration of India and its crafts and is one of the country’s largest private platforms for products made from traditional techniques, skills and hand-based processes. Fabindia connects thousands of craft-based rural producers to urban markets, creating employment for artisans and preserving the country’s traditional handicrafts.
