India, 5th November 2025: Oneindia, India’s leading multilingual digital news and content platform today announced new collaborations for its next-generation B2B SaaS platform – WISE, with several prominent regional news publishers, including Times Kerala, ANM News, Tupaki News, News Ghantey Ghantey, Ei Muhurte, and Punnagai Media, alongside Oneindia’s own network of entities.
WISE (Widely Intelligent Support Engine), developed within Oneindia’s newsroom is designed to revolutionize how publishers and enterprises create, manage, and scale their content operations.It leverages an agentic AI ecosystem that blends automation, multilingual intelligence, and human oversight to enable smarter, faster, and more ethical content creation.
At its core, WISE empowers editorial teams to move seamlessly from ideation to publication within minutes, through AI-powered workflows that understand context, language, and cultural nuance. It integrates effortlessly with existing CMS and AdTech systems, offering end-to-end automation – from keyword research and SEO optimization to content generation, image creation, and video scripting. With multilingual capabilities across 133 languages, WISE enables publishers to localize and personalize content for diverse audiences with precision and authenticity.
The new partnerships underscore WISE’s growing reputation as a trusted, future-ready solution for digital publishers seeking to enhance efficiency, quality, and audience engagement through responsible AI adoption.
“WISE was born out of a newsroom – not a boardroom – which makes it deeply rooted in the realities of digital publishing. We built it to solve the everyday chaos that editors, writers, and creators face. With intelligent AI that plans, reasons, and executes like a true teammate, WISE is transforming how content is imagined and delivered. It’s more than just automation – it’s empowerment. By combining creativity with computation, we’re helping publishers create faster, sharper, and more meaningful stories in any language, without losing authenticity or control. For me, WISE isn’t just a product; it’s a vision to make the future of publishing truly human – powered by AI,” says Tony Thomas, Chief Technology Officer, Oneindia and Creator of WISE.
Speaking on his experience with the WISE platform, Jithin Raj R, Managing Editor, Times Kerala, says, “This platform not only understands and adapts to user input with remarkable accuracy, but also delivers high-quality outputs — from well-crafted articles to compelling visual content. Its ability to learn, iterate, and produce results at scale makes it an invaluable asset for any organization aiming to enhance productivity and creativity.
I strongly recommend integrating it into your workflow to unlock transformative efficiency and innovation.”
