New Delhi, 10 th October 2026: OPPO India today announced its association with Lollapalooza India 2027 as an Associate Partner, bringing together technology, music and youth culture at one of India’s most celebrated live music festivals. Through the partnership, OPPO aims to deepen the Reno Series’ connection with Gen Z by becoming a more meaningful part of the experiences, communities and cultural moments that matter to them.
For a generation that increasingly sees technology as an extension of their identity – Music, fashion, photography and content creation have become powerful forms of self-expression. The association with Lollapalooza India builds on OPPO Reno’s focus on trendsetting design, imaging and creative experiences, taking the brand beyond conventional technology conversations and placing it at the intersection of culture and creativity.
The Reno Series continues to evolve with youth culture, inspiring young consumers to stay curious, explore new experiences and capture life authentically through true-to-life photography. At the same time, expressive design and AI-powered creative tools give them new ways to express themselves and share their world. Campaigns such as “Live in the Moment, Live it Your Way” bring this philosophy to life, celebrating authenticity, experiences and creative expression.
Lollapalooza India brings together global and Indian artists, diverse genres and a highly engaged community of young music and culture enthusiasts. For OPPO, the partnership creates an opportunity to engage this audience in an environment built around discovery, individuality and shared experiences – values that closely align with the Reno Series.
The association also reflects OPPO’s broader approach to engaging younger consumers through experience-led storytelling. As Gen Z increasingly discovers and interacts with brands through creators, communities and shared cultural experiences, OPPO is looking to build deeper connections by showing up in spaces where technology naturally becomes part of the experience. At Lollapalooza India 2027, OPPO will bring the Reno experience to life through interactive brand experiences and on-ground engagement, allowing festivalgoers to explore new ways of capturing and expressing their festival experiences.
About OPPO
As a global brand in personal intelligent technology, OPPO is dedicated to building an intelligent ecosystem that integrates smartphones, IoT devices, and software, empowering everyone to discover and create the beauty of life, achieving a fulfilling and free life. Guided by our mission of “Technology for Mankind, Kindness for the World” and core value of “Benfen”, OPPO always remains user-centric and drives innovation to advance personal intelligent technology, making creativity accessible and infusing beauty into everyday life with a solid foundation of 118,000 patents.
About OPPO India
Founded in 2014, OPPO Mobiles India Pvt Ltd (OPPO India) is a leading technology company in India, renowned for its innovative and diverse portfolio, including the Find, Reno, F, K, and A series smartphones, as well as IoT devices. The company is headquartered in Gurugram, Haryana. OPPO has been at the forefront of technological innovation, particularly in imaging technology, device durability, and battery health optimisation. Guided by the philosophy ‘Make Your Moment’, OPPO empowers users to create and embrace the beauty of life through advanced technology, fostering freedom and fulfillment in everyday experiences. Spanning over 110 acres, the company operates one of India’s largest mobile manufacturing facilities in Greater Noida, Uttar Pradesh. With multiple production lines, assembly stations and testing stations, the plant is capable of dispatching hundreds of micro parts to produce approximately 200 smartphones in under 10 minutes. As a socially responsible organization, OPPO India actively engages in initiatives focused on skill development and e-waste awareness among the country’s youth.
