OPPO is a leading global smart device brand. Since the launch of the first mobile phone “Smiley Face” in 2008, OPPO has been in relentless pursuit of the perfect synergy of innovative technology and aesthetic satisfaction. Today, OPPO brings a large variety of smart devices spearheaded by the Reno series.
Launching their new campaign, photographer, ace traveler, and videographer Sood and travel & lifestyle photographer Ganesh Vanare embarked on an eclectic journey to capture unexplored treasures through the lens of the new OPPO Reno5 Pro (5G).
The campaign “Life Unscene” is all about the arouse of the storyteller, the traveler is hidden in each of the content creators out there, to embrace the possibilities of conveying the story through beautiful memories with OPPO Reno5 Pro (5G). With this campaign, the brand is trying to bring out how OPPO Reno5 Pro is a perfect companion for new-gen content creators, who are constantly creating videos. The campaign also allows the users to escape the present situation by watching the videos, leaving behind the hustle and bustle of city life by taking routes less traveled to discover intriguing cultures, music, places, and food.
An exclusive interview with Adgully, Damyant Singh Khanoria, Chief Marketing Officer, OPPO India, detailed the ‘Life Unscene’ campaign, the objective, and the creative ideation behind the campaign. Khanoria speaks at length about leveraging videographers and photographers to endorse their products by exploring some of the unexplored treasures through the lens of OPPO Reno5 Pro (5G).
What is the main objective behind your new digital campaign- ‘Life Unscene’, in connection with Discovery India? What are you trying to share through the campaign and what is your end objective of the campaign for brand OPPO Reno5 Pro (5G)?
Over the past decade, we have seen a rise in video content creation and consumption and, this evolution has been further accelerated with the pandemic and consumers who are thriving on video content today.
The campaign – ‘Life Unscene’ – in partnership with -Discovery India- aims to encourage and gauge the interest of new-age content creators by unveiling the hidden secrets of India through the lens of Reno Pro 5G. This campaign also showcases how easy it is to capture amazing memories with a videography expert, the OPPO Reno5 Pro (5G).
OPPO Reno5 Pro 5G is equipped with some interesting features, which are testified through this campaign, AI Highlight Video feature is the core reason behind the stunning shots that are captured. Other characteristics such as Live HDR and Ultra Night Video also switch the content creators to capture shots and weave them efficiently into a beautiful story.
The campaign ‘Life Unscene’ is all about the awakening of the storyteller, the traveler is hidden in each of the content creators out there, to embrace the possibilities of conveying their story through beautiful memories with OPPO Reno5 Pro 5G. By this campaign, we bring out how the OPPO Reno5 Pro (5G) is the perfect companion for new-gen or new-age content creators, who are continually creating videos on the go.