India, June 2nd, 2026: OPPO India today announced a first-of-its-kind collaboration with Instagram to launch OPPO LUMO Creator Program, a creator-first platform to empower the country’s next generation of visual storytellers.
At the intersection of OPPO’s human-centred imaging technology, LUMO Image Engine and the world’s largest content discovery platforms, Instagram, this partnership aims to elevate the professional standard of India’s creator economy, empower grassroots creators, and strengthen OPPO’s leadership in premium mobile imaging, enabling millions to create, express, and be discovered.
India is home to the largest community of Instagram creators in the world, helping it emerge as a key driver of global content revolution. The rapid rise of mobile-first content creation is reshaping how stories are told and consumed, with creators increasingly seeking enhanced image quality, wider exposure, and pathways for career growth. OPPO LUMO Creator Program is designed to accelerate this momentum, particularly among micro and nano regional creators across geographies, where smartphones are the primary tools of creative expression.
OPPO X Instagram: Nurturing India’s Creator ecosystem
Building on over a decade of presence in India, OPPO has emerged as a catalyst for creator culture, anchored in LUMO that produces images with true-to-life light, depth, and detail.
This collaboration brings together OPPO’s expertise in mobile imaging and Instagram’s unmatched scale in content distribution, creating a powerful flywheel: better imaging enables richer storytelling, which fuels engagement, discovery, and creator growth.
Near-Lossless Instagram Uploads
OPPO is redefining the video-sharing experience on Instagram, enabling near-lossless uploads on the OPPO FindX Series. This integration ensures that videos retain their original quality from capture to share, with no visible loss in detail.
As a result, content shared on Instagram remains virtually indistinguishable from the original footage – preserving color, clarity, and dynamic range. This sets a new benchmark for mobile video sharing, ensuring that every moment is experienced exactly as it was captured.
Commenting on the occasion, Goldee Patnaik, Head of Communications at OPPO India said, “At OPPO, our philosophy of ‘Make Your Moment’ is rooted in enabling youth to capture and share their stories in authentic, impactful ways. With Instagram, we are building a program that brings this vision to life, putting the power of storytelling into the hands of millions of young creators across the country. This is not just about showcasing our imaging capabilities, but about enabling a new generation of India to be seen, heard, and discovered, while shaping a culture where creativity and self-expression truly thrive.”
Adding on OPPO’s imaging philosophy, Simon Liu, Global Imaging Director, OPPO, added, “Today’s creators don’t just capture moments, they shape culture. With LUMO Imaging, our goal is to make powerful and effortless imaging experiences accessible to everyone. We have designed our imaging systems to adapt to real-life scenarios – whether it’s shooting in low light, capturing motion, or creating expressive portraits, so creators can focus on their story, not the settings. India’s creator energy is unmatched, and we are proud to build imaging experiences that are truly made for this generation.”
For Instagram, this marks a new model of collaboration with smartphone brands in India, co-building creator experiences and jointly enabling content discovery.
Said Rishad Chindamada, Vertical Head for Tech, Meta (India), “Creator partnerships are no longer just an engagement play—they’re a business driver. The OPPO LUMO Creator Program positions Instagram Reels as the canvas where hardware innovation meets every day storytelling — translating product capabilities into authentic, relatable narratives. By empowering grassroots creators across regional India, we’re delivering both cultural relevance and tangible business impact for brands.”
At the heart of the initiative is OPPO LUMO Creator Program, a dynamic, always-on creator program featuring:
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- Monthly themed challenges celebrating youth culture, everyday moments, and India’s vibrant stories
- Platform-first storytelling formats optimised for Instagram
- Winner’s content amplification across OPPO India and Instagram ecosystem
- Access to learning and growth opportunities, including masterclasses, mentorship, and on-ground experiences
- Meta × OPPO certification for winners
Starting May 29th, 2026, participants can participate in the monthly contest and submit entries by end of each month via Instagram using the contest theme hashtag, with content evaluated on total engagement rate, creativity, originality, and cultural relevance. Live link here.
Additionally, top entries will be elevated to a global showcase, giving Indian creators international exposure and the opportunity to compete for larger recognitions.
Recognition & Rewards
Each monthly challenge will recognize standout entries across tiers – gold, silver and bronze category which will include multiple rewards, including monetary rewards, latest OPPO smartphone and the best of IOT products.
The jury panel will include renowned creators, industry experts, and imaging specialists from OPPO.
Additionally, OPPO will roll out an expert-led vodcast featuring voices from across the creator ecosystem, including Ankit Rihal, Head of Global Partnership at Meta, Simon Liu, Global Imaging Director at OPPO, Vikram Channa, Vice President of Warner Bros. Discovery Group, Joseph Radhik celebrity photographer, Tanya Khanijow, Travel Creator and Kenny Sebastian, stand-up comedian, creator & host. Designed as an engaging roundtable, the vodcast will unpack key creator pain points, emerging trends, and offer actionable insights to help creators navigate and grow within the evolving digital landscape. The vodcast goes live on 5th June on OPPO India YouTube Channel. Stay Tuned.
About OPPO India
Founded in 2014, OPPO Mobiles India Pvt Ltd (OPPO India) is a leading technology company in India, renowned for its innovative and diverse portfolio, including the Find, Reno, F, K, and A series smartphones, as well as IoT devices. The company is headquartered in Gurugram, Haryana.
OPPO has been at the forefront of technological innovation, particularly in imaging technology, device durability, and battery health optimisation. Guided by the philosophy ‘Make Your Moment’, OPPO empowers users to create and embrace the beauty of life through advanced technology, fostering freedom and fulfillment in everyday experiences.
Spanning over 110 acres, the company operates one of India’s largest mobile manufacturing facilities in Greater Noida, Uttar Pradesh. With multiple production lines, assembly stations and testing stations, the plant is capable of dispatching hundreds of micro parts to produce approximately 200 smartphones in under 10 minutes. As a socially responsible organization, OPPO India actively engages in initiatives focused on skill development and e-waste awareness among the country’s youth.
About OPPO
OPPO is a leading global smart device brand. Since the launch of its first mobile phone – “Smiley Face” – in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO also provides its users with ColorOS operating system and internet services. OPPO has footprints in more than 70 countries and regions, with more than 40,000 employees dedicated to creating a better life for customers around the world.
