Mumbai, 24 th August 2026: PAC Cosmetics, one of India’s leading premium beauty brands, showcased its ‘Ever Stay Setting Spray Mini’ through an exclusive Aqua Pilates experience at JW Marriott Mumbai Sahar on 20th August. Bringing together beauty, movement and an unconventional workout format, the experience gave guests a chance to discover the new travel-friendly setting spray while putting its waterproof performance to the test.
PAC Cosmetics hosted an intimate Aqua Pilates session for a select gathering of media personalities, influencers and guests from the brand’s community. At the heart of the session was the ‘Ever Stay Setting Spray Mini’, a compact, travel-friendly setting spray created for beauty enthusiasts with busy, on-the-go lifestyles. Designed to deliver long-lasting makeup performance in a convenient mini format, the product was put to the test as guests took their makeup into the pool. Unlike conventional Pilates, which is typically performed on a mat, Aqua Pilates takes the workout into the water, using its natural resistance to make movements more dynamic and challenging.
The pool-based experience offered a natural way to demonstrate the product’s waterproof performance in real time. As guests moved through the Aqua Pilates session, the Ever Stay Setting Spray Mini was put through the demands of the workout, highlighting its ability to keep makeup in place even during an active, water-based session. Its compact size also makes it an easy addition to handbags and travel kits, allowing for convenient touch-ups throughout the day.
The session put the setting spray’s waterproof performance directly to the test. Guests moved through the Aqua Pilates workout, with the makeup exposed to water, movement and multiple dips in the pool. Even after repeated dips, the makeup stayed in place without visibly budging, allowing the product to demonstrate its performance in real time rather than through a conventional product showcase.
The experience gave the launch a distinctly experiential edge, turning a product claim into something guests could actually see and experience for themselves. The combination of an active pool-based workout and a waterproof makeup test also made the Aqua Pilates format a natural fit for a product designed to keep makeup in place through the demands of everyday life.
The event marked another step in PAC Cosmetics’ growing focus on the consumer, as the brand continues to expand its portfolio with products designed around the way today’s beauty enthusiasts actually use and carry their makeup. With the ‘Ever Stay Setting Spray Mini’, PAC Cosmetics brings the convenience of a smaller format together with the performance expected from its setting spray, offering a solution that fits easily into everyday routines, travel plans and on-the-go beauty needs.
About PAC Cosmetics
Established in 2018, PAC Cosmetics is a premium Indian makeup brand committed to delivering high-quality beauty products that meet global standards. The brand began by catering to professional makeup artists with a range of makeup tools, brushes, and accessories. Over the years, PAC expanded into colour cosmetics, making professional-grade products accessible to a wider audience and becoming a trusted choice for makeup lovers across the country
