Mumbai, October 15, 2025: Parle Products, India’s leading manufacturer of biscuits and confectionery, has launched a heartwarming new campaign for Chhath Puja, celebrating its philosophy that “G Maane Genius,” a genius that shines in simple, thoughtful gestures that bring joy to others. Parle-G has always been more than just a biscuit; it is part of India’s everyday moments, celebrations, and family traditions, and this campaign beautifully showcases care, thoughtfulness, and togetherness.
The film follows a young boy who notices that his pregnant aunty will miss performing Chhath rituals for the first time due to her doctor’s advice. Quietly enjoying Parle-G biscuits, he listens to her disappointment and decides to make the festival special. Collecting mud, flowers, sugarcane, and water, he recreates the ghat at home, giving her the chance to celebrate the puja despite the circumstances. Through this simple, heartfelt gesture, the campaign celebrates care, thoughtfulness, and the spirit of togetherness, beautifully showing how small acts of kindness can create unforgettable moments of joy.
Speaking about the campaign, Mayank Shah, Vice President, Parle Products, said, ““Parle-G has always been part of India’s festivals and family traditions, not just as a biscuit, but as a companion to the moments that truly matter. This Chhath Puja, our campaign celebrates empathy, thoughtfulness, and the small gestures that bring immense joy to loved ones. Every festival, Parle-G aims to inspire families to celebrate love, care, and togetherness, reflecting our vision that true genius lies in spreading happiness and creating meaningful moments that strengthen bonds. ‘G Maane Genius’ is about cherishing these simple yet powerful acts that make life and festivals truly memorable.”
Through this campaign, Parle-G reinforces its timeless legacy as a brand that celebrates love, care, and togetherness, showing that the true joy of festivals lies in the moments we create and share with the ones we cherish.
