Mumbai, 18 May, 2026: Parle Products, India’s leading FMCG company, has launched a first-of-its-kind branded sticker campaign, in collaboration with Blinkit, to connect with Gen Z consumers during the ongoing cricket season. The campaign brings Parle’s iconic biscuit brands into everyday digital conversations while extending the experience into the physical world through limited-edition sticker sheets distributed across select consumers in key metro cities.
The campaign features a range of expressive stickers inspired by popular Parle brands such as Parle-G, Happy Happy, Magix, and Hide & Seek Fab. Currently live on the GIPHY platform and accessible via WhatsApp under “Express with Parle,” these stickers are designed to capture everyday moods and moments, making conversations more fun, relatable, and shareable.
Building on this digital engagement, the physical rollout adds an element of surprise and discovery, allowing consumers to use these stickers beyond screens, on personal devices and in daily life. The initiative focuses on creating organic buzz and strengthening emotional connections, rather than large-scale distribution.
Commenting on the campaign, Mayank Shah, Chief Marketing Officer, Parle Products, said, “We are constantly exploring new ways to stay relevant in consumers’ lives. With stickers emerging as a popular mode of expression, this campaign allows us to be part of everyday conversations in a fun and contemporary way, while reinforcing the strong emotional bond people share with our brands.”
With this initiative, Parle Products continues to evolve its consumer engagement by blending nostalgia with modern formats bringing its legacy brands closer to a new generation in simple, yet meaningful ways.
About Parle:
Since 1929, Parle has grown to become India’s leading manufacturer of biscuits, snacks and confectionery. As the makers of the world’s largest selling biscuit, Parle-G, and a host of other very popular brands, the Parle name symbolizes quality, nutrition and superior taste.
An in-depth understanding of the Indian consumer psyche has helped Parle develop a marketing philosophy that reflects the needs of the Indian masses. It has made it a tradition to deliver both health and taste, with a value-for-money positioning that allows people from all classes and age groups to enjoy Parle products to the fullest.
With a reach spanning the remotest villages of India and major cities across the world, the House of Parle has become synonymous with trust, globally.
Website: http://www.parleproducts.com/
