Brief Profile of Mr. Aditya Dhruva
Aditya Dhruva, the CEO of Factoreal is a thought leader with a stellar track record of business innovation, strategy, and running profitable businesses. He has done his entrepreneurship education from MIT and is a graduate in Electronics and Communications. He has authored 5 patents and in his past, he has held various leadership positions at Comviva, Cisco and Nokia. In a career spanning 22 years, has led several businesses and portfolios at Comviva Technologies, Cisco Systems and Nokia. Building on that experience, he and his team have put Factoreal firmly on the SaaS innovators map in a very small period of time, thriving on innovation, simplicity and team work.
Passionate in Marketing caught up with Mr. Aditya Dhruva to discuss about Factoreal and how Factoreal is helping businesses to automate marketing & grow their business?
1. What is the story and journey on how you started Factoreal?
The majority of today’s Martech options are: –
Expensive and complex
Complicated and feature-rich
Inexpensive and ineffective
Simply put, most decent martech solutions are prohibitively expensive, complex, and inconvenient for the average small to midmarket business that lacks the resources to operate, understand, or afford them. In fact, even huge corporations are beginning to rethink the massive amounts of money spent on martech and are seeking for ways to cut expenses without losing realism or performance.
Small and medium businesses have marketing requirements that are similar to those of major corporations. Their marketers are similarly skilled, but their budget does not allow for enough effective tools to help them succeed.
After all, SMBs represent over 90% of the business population and are responsible for the overall growth of global economy (Oberlo)
At Factoreal, we strive to solve one of today’s most pressing questions: “How can we simplify our omni-channel client engagement?” We want to make it simple for any company, big or small, to create, execute, and automate their customer engagement journeys.
As a result, we developed an all-in-one platform that allows marketers to automate customer journeys across numerous channels such as email, SMS text, Facebook, Instagram posts, and even ad campaigns. It’s a self-service application that helps our clients improve the effectiveness of their campaigns. We’ve also been able to employ technology to make it simple and affordable for everyone.
The startup aims to make customer journey automation SIMPLE and AFFORDABLE for all businesses.They are adamant that universality is defined by simplicity.
“To construct the most trustworthy and easiest platform,” the team set out with only one goal in mind. Simplicity continues to be the most significant guiding element in all of our decisions. Simplicity is at the centre of everything we do, whether it’s deciding on the product plan or hiring.
2. What are the services you offer and how are they different from existing companies/startups in this space?
Factoreal is TechMahindra’s Customer Engagement and Marketing Automation Platform, which is designed to meet the needs of today’s marketers. Factoreal is a one-stop consumer engagement platform that helps businesses boost digital engagement, app usage, fan retention, and marketing ROI. Factoreal is a prominent provider of marketing automation software and solutions that aims to assist marketers in mastering the art and science of internet marketing. Factoreal is exclusively dedicated to assisting marketers in keeping up with the ever-changing digital environment, and is powered by a unique combination of innovation and knowledge. Factoreal’s customer engagement platform spans today’s digital (email, web, online store), social (FB, LinkedIn, Twitter, Instagram), mobile (push notifications, WhatsApp, SMS), and offline channels to help marketers manage all aspects of digital marketing, from campaign planning and orchestration to the delivery of personalised interactions that can be optimised in real-time – all from a single platform. Factoreal is known for its best-in-class integrations and sophisticated analytics, and it combines power and simplicity. For modern marketers, this means unrivalled agility and greater outcomes. Factoreal, based in Jacksonville, FL, is a strategic marketing partner to a number of multinational corporations, clubs, teams, and fast-growing small businesses in a variety of industries.
Differentiator
- Very affordable pricing especially for small and mid-size businesses
- Cost of Ownership (platform access, unlimited users, support, integrations)
- Get access to the full suite when becoming a Factoreal customer – no matter the tier. No nickel and diming or needing to pay extra to access platform features.
- We are built keeping every business in mind
- We can integrate with current platforms they already use like:
- Zapier Integration (valuable for all industries)
- Shopify & Salesforce integration for Ecommerce
- EMR or CRM Integration for Healthcare
- **any integration we don’t have we can work with to create the integration needed
- Already have pre-built customer journeys/automation workflows & pre-built email & SMS templates with more added each month. Examples: abandoned cart, win-back, website visitors, new users
- All they need to do is upload their contacts and use these pre-built journeys/workflows to engage with customers without having to manually do it every time.
3. As you say Factoreal is on a mission to help every marketer be a PRO, can you elaborate on the statement?
The mission at Factoreal is – “To Help Every Marketer be a PRO”. With that in mind, Factoreal is built to deliver an all-in-one digital marketing automation platform that empower ecommerce business owners to build lifelong engagement with their customers, bringing together easy ecommerce integration, email marketing automation, social media marketing, paid marketing, customer journey automation, and personalization & segmentation into one simple, connected platform.
Factoreal makes the best use of technology effectively to make marketing simple and affordable for all. It is a self-service tool that supports and assists our clients in making their campaigns more successful.
4. Are you using any new-age technology in your platform – like AI, ML, etc.
We use ML (algorithm to identify and learn from data patterns) extensively in our data engine. Our data helps marketers radically rethink their campaigns by anticipating future customer moves and more accurately assessing needs through the scouring of data, the identification of patterns and the creation of predictive models.
5. What are the different platforms which you use for the marketing of a brand? How do you decide which is the best platform(s) for them
With Factoreal’s all-in-one automation platform you can create highly immersive omnichannel journeys and cross-channel campaigns that engage your customers like never before. With features like email automation, social posts and scheduling, social ads, mobile marketing, high-converting landing pages, dynamic personalization and hyper targeting, you can reach customers at the right time, on the right channel, with the right message.
Factoreal ensures that marketing isn’t one of them with its all-in-one automation platform. It helps you take care of your social campaigns, ads, email campaigns, and much more. With dynamic personalization, hyper-segmentation, ML driven Insights and ready-to-use templates, the ROI starts to kick-in within minutes. Now, you have more time at hand to run your business, while we help you scale it.
6. What are your future expansion and funding plans?
We are already a 30+ member team, we plan grow our team rapidly. It’s just been over a year and we have already onboarded 40+ customers, across industries like sports, ecommerce, consumer goods. We are planning to add a lot of new channels and features into our platform and stay true to delivering an true omnichannel experience.
7. How do you think Factoreal enhances the omnichannel user experience?
Answer: Omni Channel
Let’s you orchestrate and automate customer experiences across multiple touchpoints.
Traditional – SMS and Email
Social – Facebook, Instagram, Twitter, Snapchat
Mobile / OTT – Mobile App, Chatbots and RCS
8. How has Factoreal helped the businesses during the pandemic?
Covid-19 hardships for small businesses include capital access, inflation, and overall financial needs. With Factoreal’s Customer Engagement Automation platform, businesses can stay proactive and focus on regrowing themselves.
Factoreal offers the innovation needed to help you. Our platform gives businesses of all sizes access to plenty of prebuilt automations for powerful segmentation and personalization across social, email, messaging, chat, and text. At Factoreal, we pride ourselves in value, service, trust, and access. Even in hard times, we have ensured that we make life of every marketer as easy as possible so tha they can focus on growing their business and audience.
9. What are the challenges you have faced so far?
Since the inception of Factoreal, COVID crept in. We have not been able to get out in the market and evaluate the emotions of our customers when they use our product. The most effective way to sell someone on your product is to put the product in front of them and let them interact with it. Product demos and free trials show prospects exactly what product does and how it can alleviate their pain points. But, conducting a product demo via phone call or Skype session doesn’t compare to the benefits of a live demo.We have not been able to sit down with a customer or prospect in person, to demonstrate that we value their business by putting in the time and effort required for a face-to-face meeting.
10. What are the different sectors of clients that you cater to? Can you name a few names of the prominent brands that you are associated with?
From small business to enterprise, our tool is built for any size of business. We cater to Ecommerce, Retail, Consumer goods, healthcare, Sports Media & Entertainment, Travel and Hospitality, Fashion and luxury brands. While we cannot disclose our entire customer base due to business reasons. We have onboarded an IPL team, a couple of teams from the United Soccer League, a few baseball teams, and quite a few ecommerce companies.
About Factoreal
BE A PRO MARKETER WITH FACTOREAL – AN ALL-IN-ONE ENGAGEMENT AUTOMATION PLATFORM
SMBs represent over 90% of the business population and are responsible for the overall growth of global economy (Oberlo)
Factoreal helps businesses start small and grow big, with the right tools and guidance at every step of the way.
The mission at Factoreal is – “To Help Every Marketer be a PRO“. With that in mind, Factoreal is built to deliver an all-in-one digital marketing automation platform that empower ecommerce business owners to build lifelong engagement with their customers, bringing together easy ecommerce integration, email marketing automation, social media marketing, paid marketing, customer journey automation, and personalization & segmentation into one simple, connected platform.
Factoreal makes the best use of technology effectively to make marketing simple and affordable for all. It is a self-service tool that supports and assists our clients in making their campaigns more successful.
Whether you are a startup or a small business, it has got all that you need. The features are developed keeping in mind the challenges every marketer and a business owner faces on a day-today basis. That’s why it has developed a tool that empowers businesses to achieve their own mission.
Factoreal checks all the boxes. Powerful, flexible, easy-to-use a tool that takes the stress out of your workday, with a solution that’s built for you!
All your digital tools at a single place: With a full-stack marketing solution, you can bring your audience data, marketing channels, and insights together and save valuable time so you can reach your goals faster—all from a single platform.
Connect your store: Instantly connect your ecommerce stores and sync catalogue, orders and triggers onto our platform. One can easily analyze the commerce data, create rich and highly targeted audiences, as well as setup automated journeys that drive higher conversions.
Market your business: Send the right messages on all the right channels. Build emails, social ads, landing pages, and more all from a single platform.
Make use of ready-to-use templates: Allowing marketers to quickly get started with endless industry-specific email, landing page, customer journey templates. Its tools help improve user engagement and strengthening brand loyalty by delivering a personalized, visual experience for the subscriber at the moment of engagement.
Reach the right audience: Put your audience at the heart of your marketing with tools that help you get to know your audience and see who you should be talking to.
Create better content: Let your brand shine through with easy-to-use design tools and flexible templates. Our team keeps adding custom templates every month.
Automate your marketing: Add a personal touch without the personal effort through automated messages that reach your customers at exactly the right moments.
Take actions with your insights: With all your data and insights in one place, you can see what’s working best. Its range of monitoring solutions is designed to fit around your business requirements and give you a clearer understanding of both historical and real-time data in a manner that uncovers powerful performance insights.
Spend less, get more: A platform with honest pricing and a no commitment free trial. Whether you are a startup or an enterprise, it has a cost-effective subscription plan for every business. With its pay-as-you-grow model, you can identify the channels that are working and flexibly top up your credits to suit your needs.
Sample graphics used in campaigns towards SMB
Starting a business is a big achievement, but to scale them, one faces a lot of challenges. Factoreal ensures that marketing isn’t one of them with its all-in-one automation platform. It helps you take care of your social campaigns, ads, email campaigns, and much more. With dynamic personalization, hyper-segmentation, ML driven Insights and ready-to-use templates, the ROI starts to kick-in within minutes. Now, you have more time at hand to run your business, while we help you scale it. And the icing on the cake? You can start for FREE.
Are you relying on email marketing alone? You need to provide your customers with a personalized cross-channel experience at scale. With Factoreal’s all-in-one automation platform you can create highly immersive omnichannel journeys and cross-channel campaigns that engage your customers like never before. With features like email automation, social posts and scheduling, social ads, mobile marketing, high-converting landing pages, dynamic personalization and hyper targeting, you can reach customers at the right time, on the right channel, with the right message. And the best part? You can start using these awesome features for FREE. Think big, Go Factoreal! Sign up now!
