New Delhi, 11 August 2026: Completing twelve months in the Indian consumer landscape represents far more than an operational milestone for Patang. It marks a year of quiet persistence, conscious unlearning of industrial shortcuts, and an uncompromising conviction that India’s regional culinary heritage deserves a dignified, authentic space on the contemporary table.
Founded on the premise that India’s deep snacking traditions were quietly being homogenized by mass manufacturing, uniform flavouring, and artificial additives, Patang began with a singular imperative: return to the source. Over the past year, the brand has established an ecosystem of direct partnerships with regional artisans and generational kitchens across the country. In doing so, Patang has validated a critical shift in consumer behavior, demonstrating that discerning modern households actively seek clean labels, geographical authenticity, and the emotional resonance of genuine regional food memories.
Beyond catering to nostalgic palates, this initial year has highlighted a broader movement within urban India’s food culture. Consumers are increasingly questioning the loss of regional nuances in packaged foods, where regional specialties often become generic interpretations. Patang’s origin-first framework directly addresses this gap by ensuring that recipes remain anchored to their towns of origin, preserving both local micro-economies and time-honoured methods of preparation.
Strengthening its presence in the regional foods segment, Patang has expanded its portfolio with two iconic staples: Darbhanga Makhana and Ratlami Sev
Darbhanga Makhana brings to the forefront the prized agricultural heritage of Bihar’s Mithila belt, where foxnut cultivation has been intertwined with cultural identity and regional dietaries for centuries. Lightly roasted with minimal processing to safeguard its native texture and natural taste profile, the product embodies Patang’s commitment to provenance-led sourcing and gentle handling.
Simultaneously, Ratlami Sev pays homage to the legendary street-food heritage of Ratlam, Madhya Pradesh. Celebrated for its signature clove-infused warmth, seasoned chickpea-flour matrix, and distinct aromatic bite, this classic preparation captures the precise spice ratios and technique preserved over generations by local halwais. Each addition underscores Patang’s broader ambition: bringing hyper-local culinary craft into modern homes without altering its soul.
The addition of these two regional benchmarks reflects a deliberate expansion strategy that prioritises cultural narrative alongside flavour variety. Rather than introducing seasonal trends or standardised variations, the brand continues to map India’s distinct culinary pockets, offering products that serve as edible narratives of the places they come from.
“Building Patang over this past year has been a lesson in patience and conviction,” said Shoury Gupta, Founder & CEO of Patang. “Choosing to work directly at the source and refusing shortcuts was never the easiest route, but seeing how deeply people connect with these authentic recipes proves it was the right one. Introducing Darbhanga Makhana and Ratlami Sev is another meaningful step in protecting food memories and giving regional craftsmanship the national respect it deserves.”
One year in, Patang stands as compelling proof that extraordinary regional food does not require reinvention, synthetic amplification, or mass industrial re-engineering to thrive today. It simply requires respect, fidelity to origin, and execution guided by clear intent. As Patang steps into its next phase, this anniversary marks not a final destination, but a renewed pledge to continue documenting, preserving, and serving India’s vast culinary geography, one authentic recipe at a time.
About Patang
Patang exists to preserve and celebrate India’s regional food heritage in a modern format. The brand’s mission is to revive the traditional flavours of India using all-natural, high-quality ingredients, bringing back cherished memories and creating moments of joy in every bite. Patang does not believe it is creating something new. It believes it is making sure what already exists continues to thrive.
