Jaipur/Mumbai, August 31st 2026 – Pavangati Agro Pvt. Ltd., one of India’s emerging D2C wellness food and beverage company, today announced the appointment of Branquila Brand Ventures, as the brand agency, for its flagship brand – AURIC MILLS. Effective immediately, Branquila will handle all aspects of Auric Mills’ brand communications, including Public Relations, Social Media, Creative Strategy, and Trade & Industry Representation.
Commenting on the appointment, Neeraj Periwal, Co-Founder & CEO, Pavangati Agro Pvt. Ltd., said, “As we enter the scale-up phase, we need a brand partner that not only understands the brand and the environment it operates in, but is also creative in its approach to build a sharper positioning, across platforms. We’re excited to have Branquila on-board to lead us in this exciting journey ahead.”
Sandeep Dahiya, Founder & CEO – Branquila Brand Ventures, added, ‘Auric Mills already has what most brands spend years to build – a unique product, manufacturing craft, and founders with the vision to scale it across India, and other parts of the world. We’re happy to collaborate with Neeraj and team to not only make Auric Mills one of the most recognised brands in the D2C space, but also a business partner of choice across trade, retail and institutional channels.”
About Auric Mills
Auric Mills is an Indian D2C wellness food and beverage brand (by Pavangarti Agro Pvt Ltd.) on a mission to transform lives through food, blending nine decades of grain heritage with modern nutrition science. Rooted in a family milling legacy dating back to 1935, the brand’s 45-RPM slow stone-milling process preserves the whole grain, delivering flour that stays nutritionally intact, from mill to plate. The Auric Mills portfolio spans 20+ SKUs, including Protein-rich Khapli Atta, Fitness Flour, Multigrain Atta, Kids’ Nutrition Flour and Diabetes-friendly Flour, among others. The brand delivers to over 1,000 pincodes across India through its D2C platform, and platforms like Amazon, Flipkart and Blinkit. Headquartered in Jaipur, Rajasthan, Auric Mills was founded by Dhruv Periwal, alongside co-founders Neeraj Periwal, Sunita Periwal and Ashish Periwal. www.auricmills.com
About Branquila Brand Ventures
Branquila Brand Ventures is a new-age integrated brand marketing firm to help businesses unlock growth via an integrated approach, across platforms. Founded by Sandeep Dahiya in 2022, Branquila has driven brand and marketing mandates for Jain Amar House of Fashion (Madame Fashion, Camla Barcelona, and mSecret), Actor & investor Suniel Shetty, Banijay Asia, Endemol Shine India, fashion label Genes Lecoanet Hemant, All India Pickleball Association (AIPA), Actor, Lawyer & Social Activist Kunickaa Sadanand, Hospitality brand AtBae and Abundantia Entertainment, amongst others, since its inception. Driven by ideas, Branquila is a place where imagination meets relevance, creativity meets simplicity and story-telling meets connect. www.branquila.com
