National, 28th May 2025 – What if your everyday shopping came with an unexpected dose of fun? Centerfruit from the house of Perfetti Van Melle, India’s leading confectionery maker, is teaming up with Paytm (One97 Communications Limited), India’s leading payments and financial services distribution company and pioneer of mobile payments, QR codes and Soundbox to make mobile payments more playful. Now, every time shoppers at 10000+ stores in Delhi & Kanpur complete an online payment via Paytm, they’ll be met with a light-hearted surprise—turning every single Paytm transaction into a ‘jeebh laplapayee’ moment.
In a first-of-its-kind innovation, the Paytm ‘thank you’ sound bite will change to , ‘laplaplap’ to the taste of Centerfruit. The cheerful soundbite adds a playful element, creating an engaging moment that makes even the simplest purchases more memorable.
This collaboration brings Centerfruit’s signature ‘Kaisi Jeebh Laplapayee’ to life in a whole new way creating a fun and organic interaction at a natural consumer touchpoint. In a world where brands are constantly vying for attention, this playful announcement enhances brand recall and customers engagement, making Centerfruit an integral part of their everyday shopping experiences.
Sharing his thoughts on the campaign, Gunjan Khetan, Marketing Director, Perfetti Van Melle India, said, “UPI and Paytm are now ubiquitous in India. By integrating with Paytm pioneered Soundbox, we are adding an unexpected twist to everyday transactions, converting each one of them into ‘jeebh laplapayee’ moments. It’s these little moments of joy that create a deeper emotional connection with these consumers (who actively frequent these stores) right at the point of purchase.”
Paytm spokesperson said, “Our pioneering Paytm Soundbox has transformed the way merchants accept payments, and now, with this playful twist with Centerfruit, we are adding a moment of surprise and delight to everyday transactions—making payments more engaging and memorable for everyone.”
Launched in high-footfall markets, this campaign is already receiving enthusiastic responses from retailers and customers alike. As more shoppers experience this playful surprise, Perfetti Van Melle India is looking at expanding the initiative to other markets, bringing ‘jeebh laplapayee’ moments to even more people. So, the next time you scan to pay, get ready for a little extra fun.
, India’s leading payments and financial services distribution company and pioneer of mobile payments, QR codes and Soundbox to make mobile payments more playful.){kind=link}