Paytm on boards Dinesh Karthik, Kuldeep Yadav, Irfan Pathan and Quinton de Kock to promote ‘4 ka 100 cashback’ on UPI money transfers

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–       With the offer, on match days, new UPI users can win cashback of ₹100 by transferring just ₹4 through Paytm UPI

–       Existing users can also win cashback upto ₹100 when they invite friends or family to use Paytm for UPI money transfers

One97 Communications Limited that owns the brand Paytm, India’s leading digital payments and financial services company, has brought back the exciting ‘4 ka 100 cashback offer’ on UPI money transfers during the Paytm India vs South Africa T20 Series, scheduled from June 9th to 19th, 2022.

To promote the offer, Paytm has also launched a social media campaign with Indian cricketers Dinesh Karthik, Kuldeep Yadav and South African player Quinton de Kock. Former Indian cricketer Irfan Pathan has also been roped in for the campaign.

The campaign, which has gone viral, saw the four cricketers engage in some fun banter on social media about Paytm’s cashback offer.

Quinton de Kock tweet: https://twitter.com/QuinnyDeKock69/status/1534739777467166720

Irfan Pathan tweet: https://twitter.com/IrfanPathan/status/1534747188466622464

Kuldeep Yadav tweet: https://twitter.com/imkuldeep18/status/1534752015485526016

Dinesh Karthik tweet: https://twitter.com/DineshKarthik/status/1534754681020289025

Lakhs of customers won Rs 100 cashback when the offer was first introduced during the India-West Indies Series in February 2022. On match days, new users can avail the ‘4 ka 100 cashback offer’ wherein on sending ₹4 using Paytm UPI they will get assured cashback of Rs 100. In addition, existing users can win cashback upto ₹100  through the referral program, where they invite friends or family to use Paytm for UPI  money transfers.

Paytm spokesperson said, “Paytm has always been closely associated with cricket, given its immense popularity in the country. To celebrate the sport with our users, we have reintroduced the ‘4 ka 100 cashback’ offer for the upcoming T20 series and have also launched a social media campaign involving Indian and South African players.”

Paytm UPI has empowered millions of users in the country with superfast money transfers in a secure manner. Any new users can seamlessly register and link their bank accounts for using Paytm UPI within a few minutes through the Paytm app. Not only does it enable users to make quick online payments anywhere in the country, but also allows them to instantly check the balance of the linked account for free.

The company offers users flexibility with a wide range of payment instruments like Paytm Wallet, Paytm UPI, netbanking, credit & debit cards and Paytm Postpaid.