London, 27th October 2023 – Pepe Jeans London is thrilled to introduce the second brand campaign of its exciting AW23 season under the “I Love London” story. We now proudly present “LONDON AFTER HOURS” starring the multi-talented, internationally acclaimed singer- songwriter and actress, Rita Ora.
Inspired by the vibrant energy that fills the streets of London after dark, “LONDON AFTER
HOURS” captures the essence of the city’s nightlife. Set in the exclusive London Members Club, “Upstairs at Langan’s” the campaign radiates sophistication while showcasing the Pepe Jeans AW23 Holiday Edit’s standout pieces. From a mesmerising all-over sequined shirt to a breathtaking little black dress, and a sparkly crop top paired with stunning satin palazzo pants, Rita Ora embodies the spirit of the London night, as beautifully captured by renowned fashion photographer, Dan Jackson. The denim pieces in the capsule also got the sparkle treatment, with a highly original sequin-seamed denim jacket and tapered jeans emblazoned with rhinestone detailing down the leg.
The campaign video is set to Rita Ora’s track ‘Don’t Think Twice’ from her recently released
album ‘You & I’.
