National, 16th March, 2026 — Pepsi®, one of the iconic brands from the House of PepsiCo India, is turning up the fizz with its latest campaign featuring the gen-next talent Ahaan Panday and Aneet Padda. Headlined by a playful new TVC, the campaign brings the duo together in a cheeky, banter-led narrative that celebrates Pepsi®’s promise of delivering more — more fizz, more fun and more of the bold attitude that has always defined the brand. At the heart of the film is Pepsi®’s iconic fizz, reimagined not just as refreshment, but as the spark that fuels spontaneous moments, playful banter and the unapologetic ‘Yeh Dil Maange More’ spirit of today’s youth.
Set against relatable youth moments and driven by the effortless chemistry between Ahaan and Aneet, the film captures the playful confidence that Pepsi® has championed for decades. The fizz becomes a metaphor for those spontaneous sparks, the witty comebacks, the friendly one-upmanship and the everyday moments where a little more attitude makes everything more fun. For Pepsi®, fizz has always been more than just bubbles in a bottle, it’s the spark of a generation that loves to challenge the ordinary, set trends and always ask for more.
Commenting on the announcement, Nitin Bhandari, Vice President and General Manager, India & South Asia Beverages, PepsiCo said “Summer in India is about unbeatable refreshment, and this season, we are taking Pepsi back to its absolute core. We’re turning up our signature fizz, our strongest product proposition and the very attitude of the brand and pairing it with undeniable everyday value. ‘Yeh Dil Maange More’ isn’t just a philosophy; it’s a promise we are keeping by offering consumers extra fizz and value with highly disruptive pricing. We will continue to deliver insight-led, culturally relevant offerings, ensuring that whenever consumers reach for a cold beverage this summer, Pepsi in our portfolio of best-in-class refreshment beverages, is the ultimate choice for both trendsetting energy and incredible value. Our latest campaign featuring Ahaan Panday and Aneet Padda celebrates Pepsi’s unmistakable fizz and youthful spirit, bringing alive the brand’s promise of delivering more — more fizz, more refreshment and more enjoyment this summer.”
Ahaan Panday said, “Pepsi has always been such an iconic part of youth culture, so being part of this campaign feels incredibly exciting. The film is full of fun, spontaneity and the unmistakable fizz that Pepsi brings to every moment. Shooting with Aneet made it even more enjoyable — the banter and energy you see in the film is exactly how it was on set.”
Aneet Padda, added, “What I love about Pepsi is how effortlessly it captures the spirit of today’s generation — bold, playful and always looking for more. This campaign was such a fun experience to shoot, and working with Ahaan brought a great dynamic to the story. I hope audiences enjoy the energy and refreshment the film celebrates.”
Nitin Pradhan, Creative Head North, Leo India said: “Bringing two familiar faces together on screen was a creative advantage we were keen to lean into. With Aneet and Ahaan coming on board for this year’s summer campaign, Pepsi’s signature irreverence meets a fresh, new playfulness. While the campaign centres on value and extra fizz, it captures the spirit of ‘Dil Maange More’ through a cheeky, engaging interplay between the two leads. What adds another exciting layer is the unexpected social pre‑buzz, designed to spark curiosity and build intrigue around this unique partnership with Pepsi.”
The campaign will be rolled out across television, digital and social platforms, aimed at engaging young audiences who seek energy, entertainment and value in equal measure. As part of the wider campaign, the Pepsi® Trailer serves as a distinctive cultural touchpoint, a fully decked-out Pepsi®-branded vanity experience featuring industrial-inspired interiors, signature Pepsi® branding and a fully stocked Pepsi® fridge, blending entertainment with immersive brand storytelling.
