Mumbai, October 31, 2025: PGIM India Asset Management today announced the launch of its new digital-first investor awareness campaign, “SIP Kar Befikar”, an inspiring initiative designed to motivate investors to embrace financial confidence through disciplined Systematic Investment Plans (SIPs). The campaign encourages individuals to invest smartly, reinforcing the belief that financial freedom can be achieved with consistency and trust.
“SIP Kar Befikar” is an anthem of financial assurance that celebrates how SIPs enable investors to move closer to their goals without the stress of market timing.
Abhishek Tiwari, CEO, PGIM India Asset Management, said, “At PGIM India, we believe that disciplined investing is the key to unlocking long-term financial security. With ‘SIP Kar Befikar,’ we are inspiring investors across India to embrace a stress-free approach to wealth creation. Our campaign is designed to empower every individual, whether a young professional or a seasoned planner, to take confident steps towards their financial goals with ease and assurance.”
Anoop Gulati, Head – Marketing, PGIM India AMC said, “Every dream whether it’s owning a home, funding a child’s education, or building a comfortable retirement deserves a disciplined plan. Through this initiative, we aim to inspire more Indians to start early, stay consistent, and experience the power of long-term wealth creation Through the rhythm, we’re speaking the language of the youth blending beats with financial wisdom.”
Campaign Objective and Approach
At its core, SIP Kar Befikar aims to inspire retail investors to take charge of their financial well-being through, disciplined investing
A dedicated Interactive hub—accessible at www.pgimindia.com/mutual-funds/sip-kar-befikar serves as the campaign’s engagement centrepiece. It guides users through the tangible benefits of SIPs while providing tools like an SIP calculator that converts aspirations into actionable investment strategies.
Target Audience
The campaign focuses on engaging key investor segments across India’s urban and digitally active population:
- Young Professionals (Gen Z & Millennials): Ambitious and tech-savvy individuals seeking financial independence.
- Working Couples: Partners planning for shared goals like home ownership, family, or children’s education.
- Mid-Life Planners (35–50 years): Individuals preparing for financial freedom, early retirement, or long-term security.
- Solo Explorers/Freelancers: Passionate self-starters balancing freedom with the need for structured financial planning.
Multi-Platform Reinforcement
To maximize reach and recall, SIP Kar Befikar will employ a multi-platform retargeting strategy across social, digital, and offline channels. From interactive videos to out-of-home activations, the campaign ensures continuous visibility and engagement throughout the customer journey.
