Mumbai, 7th April, 2026: On the occasion of World Health Day, PharmEasy, one of India’s leading healthcare platforms, has launched its latest digital campaign highlighting the growing risk of heart disease among younger Indians and encouraging a shift from reactive treatment to preventive health checkups. The campaign features health educator and advocate Prashant Desai and highlights the importance of early detection and regular screening of heart health.
In the campaign film, Prashant Desai shares his personal experience, having lost his father at the age of 37, as well as his brother and close friend to heart disease. Drawing from his experience, he highlights how conditions such as diabetes, obesity, hypertension, and sedentary lifestyles significantly increase the risk of heart attacks. He also emphasises that heart disease often develops over decades, making regular monitoring critical. As part of his routine, he undergoes a comprehensive heart check-up every six months and also ensures his 23-year-old daughter gets tested annually.
Watch the campaign video here:
https://www.instagram.com/reel/DWysXPfDYj7/?igsh=MWtrdGJ2bzJmYnozaw==
To encourage timely screening, PharmEasy is offering a range of heart health checkups, including a Complete Heart Health Check-up with and without ECG. Both packages include a FREE cardiologist consultation for a limited period, helping users take informed next steps.
People often overlook cardiac risk markers, which can indicate the risk of a heart attack more precisely than standard lipid levels. These tests assess 90+ key parameters such as cardiac risk markers, homocysteine, lipid profile, diabetes indicators, liver and kidney function, thyroid levels, vitamin B12, and CBC, among others.
They are recommended for individuals above 30 or earlier, if they have a family history of heart disease or lifestyle-related risk factors like high stress, obesity, or low physical activity. As part of the World Health Day initiative, users can explore these options and book tests directly on the PharmEasy app. https://pharmeasy.sng.link/Ehz6r/4xx4/zxzp
The offering also includes an at-home ECG service: a simple, non-invasive way to monitor heart rhythm without visiting a hospital. Conducted using an FDA-approved 12-lead ECG device by trained professionals, the test ensures accurate, hospital-grade results in the comfort of one’s home. To ensure comfort and privacy, female patients are attended by female technicians.
Commenting on the World Health Day campaign by PharmEasy, Gaurav Verma, Chief Business Officer, PharmEasy (API Holdings), shared: “Heart-related conditions are increasingly being reported among younger individuals, often without clear warning signs. Through this initiative, we want to encourage people to make preventive heart health checkups a part of their routine, enabling early detection and timely intervention. With services such as at-home ECG and FREE cardiologist consultation, we are working towards making preventive care more accessible.”
Here’s what Prashant Desai had to say about the campaign: “One in four Indians die of heart attack or stroke. Women are 10x more likely to die from heart attack than breast cancer. It is both ubiquitous and inevitable. Even though it starts in childhood, it takes decades to manifest. The difference between dying ‘from it’ or ‘with it’ comes down to specific heart check-up and a regular ECG. I am honored to partner with PharmEasy this World Health Day to bring the best heart-health check-up package to every Indian. Get it done. Your heart and your family will thank you.”
Through this initiative, PharmEasy aims to drive greater awareness around preventive heart health and encourage more individuals to adopt regular screening as part of their overall wellness routine.
