Peddi x Pidilite ROFF – In a unique collaboration that celebrates perseverance, passion and the spirit of creating something lasting, Pidilite’s Roff has come on board for Peddi, the much-awaited Ram Charan-starrer produced by Vriddhi Cinemas. Facilitated by Mythri Media Works, the association marks a significant milestone for Roff, as the brand steps into a film collaboration of this nature for the very first time.
At its heart, Peddi is a story of grit, determination and the relentless pursuit of excellence. With themes that resonate deeply with building, resilience and the power of overcoming challenges, the film presented a natural fit for Roff, a brand that has built trust across generations through solutions that help build, repair and strengthen bonds.
Commenting on the association, Swati Jha GM, Marketing Services, Pidilite Industries Limited said, “We leveraged the immense cultural power of Cinema, especially in the Southern markets, through this strategic association for our Tile and Stone Fixing Expert Brand, Roff. This partnership enabled Roff to engage with our users and consumers at scale, reinforcing Roff’s positioning as a trusted choice known for grip, strength, and long-lasting performance, thus bringing our superior tile adhesive solutions closer to every home.”
Speaking about the collaboration, K.R. Siddharth, CEO and Co-Founder, Mythri Media Works, said, “The most impactful partnerships are those that stem from authentic shared values. Peddi gave us the opportunity to bring together a brand like Roff, which has never ventured into an association of this kind before. The collaboration goes beyond visibility and is rooted in the spirit of perseverance, craftsmanship and creating something enduring.”
With Peddi already emerging as a powerful platform for leading brands, the association with Roff further highlights how compelling storytelling can open new avenues for brands to connect with audiences. Through this first-ever entertainment partnership for the brand, Mythri Media Works continues to create collaborations that are meaningful, relevant and built on shared values, celebrating not just success, but the journey and spirit that make it possible.
