Two weeks since its grand premiere , Pitch To Get Rich has taken India by storm. Streaming exclusively on JioHotstar, the show has struck a powerful chord with audiences for its one-of-a-kind concept that blends fashion, business, and inspiration in a way India has never seen before. Produced by the Fashion Entrepreneur Fund (FEF) in association with Dharmatic Entertainment, the show is redefining what reality television can be real, relatable, and rooted in India’s entrepreneurial spirit.
From living rooms to boardrooms, Pitch To Get Rich is being hailed as a masterclass in fashion entrepreneurship, a show that’s as educational as it is entertaining. Families across the country are tuning in together, discovering how India’s emerging fashion entrepreneurs are building brands from the ground up. The show has become a moment in itself, one that’s transforming how Indians see fashion, business, and ambition.
Unlike conventional reality shows built on drama or glamour, Pitch To Get Rich dives deep into real business journeys. Fourteen promising entrepreneurs from across India present their fashion-driven ventures to a jury that blends star power and business acumen — featuring Karan Johar, Akshay Kumar, Manish Malhotra, Malaika Arora, Saif Ali Khan, Sara Ali Khan, and Ananya Pandey.
The show is powered by the Fashion Entrepreneur Fund, backed by leading investors and industrialists like Vagish Pathak, Gautam Singhania, Ravi Jaipuria, Naveen Jindal, Gaurav Dalmia, and Vinod Dugar. Together, they champion ventures that stand out for their design, creativity, scalability, innovation, and financial strength.
At the heart of the show lies a powerful idea i.e. fashion is no longer limited to a few; today, it belongs to everyone. The contestants represent the new India: bold, self-made, and ready to transform local ideas into global stories. With a massive ₹40 crore investment pool, the show gives these creators the resources and mentorship they need to turn their dreams into thriving businesses.
“This isn’t just a fashion competition, it’s a platform to turn creative dreams into investable realities,” said Sanjay Nigam, Founder of the Fashion Entrepreneur Fund and the visionary behind the show. “Pitch To Get Rich gives everyday Indians a front-row seat to the business of fashion the real challenges, the real wins, and the real potential that lies within our country’s creative community.”
Since its debut, the show has seen surging viewership and social media buzz, with audiences rallying behind its now-viral slogan: “Pitch Karo, Rich Bano!” Viewers are celebrating its authentic portrayal of ambition and calling it not just a show, but a movement. Trade experts too are taking note of how Pitch To Get Rich has bridged the gap between entertainment and enterprise, setting a new benchmark for reality storytelling in India.
As the season unfolds, anticipation continues to build over which brands will walk away with funding and fame. But one thing is already clear, *Pitch To Get Rich* has changed how India sees fashion. It’s no longer just about style; it’s about substance, strategy, and self-belief. In every sense, this show is turning fashion into the next big frontier of India’s startup revolution.
