India-wide release, 6th October 2026: Marking a major milestone in its mission to make clean-label, high-quality food more accessible, Pluckk, India’s leading digital-first clean FMCG brand, is expanding into the United Kingdom, one of the world’s most health-conscious consumer markets.
Pluckk is live in 17 stores within 1st month of launch, and inside those stores it already holds a 15% share of the protein bar category. The brand is targeting 100 stores across multiple retail chains within three months, and roughly 500 within a year, with local grocery chains and online marketplaces coming soon. Pluckk plans to take its UK range from few products today to over 50 SKUs across multiple clean-label categories – including cold-pressed fruit juices, functional drinks, healthy crisps, snacks, salads, tomato ketchup etc
Clean label isn’t an India only story anymore. The bet rests on a shift that’s happening in both the markets at once. In India, we are seeing an emergence of clean-label brands & Pluckk is one of the pioneers with fresh & clean products across FnV & FMCG segment. In the UK, the Food Standards Agency’s latest survey found roughly 75% of consumers had made dietary changes for health reasons. Those are two very different markets arriving at the same place. While Indian FMCG brands are becoming increasingly export-ready, there remains a clear gap for Indian brands with clean-label and functionally superior products of international standards. With its focus on making clean, nutritious food more accessible, Pluckk is well-positioned to address this growing demand.
“Pluckk was built with a simple vision – to make clean, nutritious food accessible to everyone. We believe consumers shouldn’t have to compromise between what is good for them and what is convenient, affordable and enjoyable. As we enter the UK, we are taking this vision to a new market where we see a growing appetite for better, cleaner food choices. This expansion is not just about taking Pluckk to the UK; it is about taking our larger mission global and making clean food a more accessible part of everyday life,” said Pratik Gupta, Co-founder & CEO, Pluckk.
Pluckk has rapidly built a geographically diverse footprint across England and Wales, with a presence spanning Lancashire, Merseyside, Yorkshire, Lincolnshire, the Midlands, East Sussex, Carmarthenshire, and Pembrokeshire, moving beyond the traditional city-by-city approach to market expansion. This gives the brand a broad footprint across both urban and suburban markets, with plans to further expand its retail presence across the UK.
Pluckk’s expansion into the UK marks the first step in its larger global vision. The brand is actively evaluating expansion into the MENA region, including the UAE and Saudi Arabia, as well as the United States. Through this international expansion, Pluckk aims to build a trusted global brand that makes clean food more accessible, well beyond India. The brand expects these international markets to contribute at least 25% to 30% of overall revenue.
About Pluckk
Pluckk is a digital-first fresh food and clean-label FMCG brand focused on making better-for-you eating effortless and accessible for urban India. Founded in 2021 as a premium farm-to-door fruits and vegetables platform, Pluckk built its foundation on freshness, hygiene and traceability, and has since evolved into a lifestyle food company.
Today, Pluckk operates across 50+ cities in India, with products available on six major quick-commerce platforms and 1,000+ dark stores. The brand has an annualised revenue run rate of over ₹140 crore, delivering more than two million products every month to over half a million households. Its branded and value-added categories continue to drive growth, with its meal kits and nutrition business doubling in size and plant protein bars growing 5X in the last six months.
Its portfolio spans cold-pressed juices, frozen berries, Protein Bars, Ketch-up and smoothies, soups, meal kits and fruit-based snacks. Guided by its promise, “Eat Good. Do Great.”, Pluckk is building a modern Indian food company rooted in trust, quality and everyday relevance.
For more information, visit www.pluckk.in
