Tuesday, December 16, 2025
HomeArticlesBranding/AdvertisingPlush and Zostel Partner to Bring Comfort, Care & Confidence to Menstruators...

Plush and Zostel Partner to Bring Comfort, Care & Confidence to Menstruators Across India

Chennai, India, 16th December, 2025 — When women travel, they plan everything – routes, stays, outfits, budgets, even backup plans. But the one thing they rarely plan for is getting their period unexpectedly on vacation. And let’s be honest – most of them have been there.

That sudden moment of panic: “I really hope I don’t get my period today…and if I do, where will I even find pads?” This quiet anxiety is universal for menstruators, especially when navigating new places.

To change this experience for good, Plush, India’s favourite personal care brand and Zostel, world’s largest backpacker hostel chain, are joining hands to ensure no woman ever feels unprepared on her travels again.

Starting this month, every female traveller checking into a Zostel property will receive a thoughtfully curated comfort pouch – featuring Plush’s rash-free sanitary pads, playful stickers and an exclusive insurance card offering support against rashes, irritation, and discomfort. This small but meaningful gesture ensures that women can explore freely, confidently, and without worry.

Ketan Munoth, Co-founder, Plush
“Travel should expand your world, not your worries. Every woman has a story of being caught off-guard by her period while travelling – they have lived that moment of panic. This collaboration is our way of saying: you don’t have to feel that again. We’re here,  making sure comfort travels with you.

Aviral Gupta, CEO- Zostel
“Travel should be liberating, not anxiety-inducing. Women deserve spaces where comfort isn’t an afterthought but a priority. By partnering with Plush, we’re ensuring that every woman who walks into a Zostel feels welcomed, cared for, and free to explore without hesitation.”

Together, Plush and Zostel are redefining what it means to travel as a woman – making sure that every journey comes with the comfort, dignity, and reassurance women truly deserve.

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