Home loans are essential in enabling home ownership. At the same time, committing to a regular monthly outflow, and the interest expense over the long tenure of a loan, can raise doubts and concerns in the mind of customers.
As part of its new ‘Home loan lo, sar dard nahi’ campaign, PNB Housing Finance has rolled out two short films that aim to address these concerns that home buyers have when committing to a home loan. Daiko FHO is the creative partner of PNB Housing Finance who worked on this campaign.
In the first film, an SME business owner is browsing property online and a particular home catches his attention. Whereas in the second film, a young couple is seen at a sample flat. Impressed with the house, the wife is excited and eager to buy the flat.
At this point a miniature alter ego plops up on the shoulder of the protagonists as a manifestation of their inner doubts. The alter ego questions the protagonists as to the choices a home loan will force them to make, choosing home loan over life goals or business expansion.
The films then resolve this dilemma by informing the viewer about PNB Housing Finance’s home loans that come with attractive interest rates and longer tenures. The ‘Home loan lo, sar dard nahi’ campaign effectively and in a unique execution is able to establish how home loans from PNB Housing Finance are easy to live with.
Please watch the film through the following links:
Film 1 – https://www.youtube.com/watch?v=X35b2Pv7DNM
Film 2 – https://www.youtube.com/watch?v=dT3bBKPhWco
