India, September 4, 2025: India’s love for sports goes beyond entertainment. It’s about pride, passion and stories that unite the country. In that spirit, Pocket FM, the world’s largest audio series platform, has announced a strategic partnership with the Patna Pirates, one of the most successful teams in the history of the Pro Kabaddi League, for the 2025 edition as the Official Entertainment Partner.
Kabbadi, a sport born on Indian soil, echoes the nation’s raw energy, pride and resilience. Pocket FM, through its storytelling, channels the same spirit, filled with drama, grit and emotions that reflect everyday life. This partnership is a celebration of two powerful forces – sports and storytelling – coming together to inspire millions who envision their lives through the lens of great sportsmanship and storytelling.
As part of the collaboration, Pocket FM will bring its listeners and writers’ community closer to The Pirates with meet-and-greet, on-ground activation and digital campaigns featuring the star players.
Vineet Singh, SVP and Head of Brand Marketing, Communications and Partnerships at Pocket FM, said, “We at Pocket FM believe stories can enrich everyday life by bringing moments of inspiration and connection. Kabaddi, much like our storytelling experiences, is full of drama and emotion. Partnering with Patna Pirates and deepening our association with Pro Kabaddi League brings these two worlds together in a way that feels natural. Through this collaboration, we aim to celebrate both the game and the stories while building stronger connections with fans across the country.”
“Our fans are at the heart of everything we do, and this partnership with Pocket FM opens up new ways to engage and excite them. Just as we fight with passion on the mat, Pocket FM will take that journey beyond the game, bringing our players, moments, and spirit closer to fans across the country. Together, we hope to inspire new generations and amplify the excitement and pride of Kabaddi throughout the season,” said Pawan Rana, Chief Operating Officer, Patna Pirates.
Pocket FM has been steadily weaving sports into its storytelling fabric, having previously partnered with franchises like Jaipur Patriots in Ultimate Table Tennis (UTT) and The World of Battle BGMI (TWOB). The collaboration with Patna Pirates marks the continuation of this journey.
