Tuesday, February 17, 2026
HomeBrands in ConversationPocket FM's Creator Economy Reaches ₹300 Crore, Targets 3X Growth to ₹1000...

Pocket FM’s Creator Economy Reaches ₹300 Crore, Targets 3X Growth to ₹1000 Crore in 2026

300K Creators Publish Using AI on Pocket FM; Platform Targets 1 Million Creators by 2026 Top 10% of Monetised Creators Earned ₹50 Crore Collectively in 2025, While Top 1% Each Earned Over ₹50 Lakh Annually Plans to adapt 50 creator-led Indian IPs for audiences in the United States and Europe

India, February 17, 2026:  As the AI Impact Summit sets the path for India’s AI vision, Pocket FM today unveiled data that offers tangible proof of that vision in action. The platform’s creator economy has crossed ₹300 crore and is set to reach ₹1,000 crore by 2026. Over 10% of its monetised creators have collectively earned over ₹50 crore in 2025 alone. Over 300,000 creators published their first stories in the last year, and with Pocket FM’s AI capabilities having accelerated the pace of creation, the platform expects to reach 1 million creators by 2026. This validates Prime Minister Shri Narendra Modi’s emphasis on expanding access and participation in India’s AI-enabled creator ecosystem.

As discussions continue globally on the impact of AI on creative work, Pocket FM is demonstrating a different approach: the democratisation of storytelling. The platform has enabled 300,000 first-time creators across India to publish their stories, build sustainable income streams, and reach audiences beyond traditional industry barriers. For decades, aspiring creators faced multiple challenges, from developing full scripts and finding creative support to navigating production workflows and securing distribution. Each step required time, resources, and access that were often difficult to obtain.

“Pocket FM’s AI Suite reimagines this process as an AI-powered writers’ room built for serialised fiction. The Planner Agent designs long-term arcs and character journeys, the Context Agent safeguards narrative continuity across episodes, and the Drama Agent refines pacing, tension, and cliffhangers. Together, in a continuous loop of planning, drafting, and refinement, these agents enable creators to build cohesive, long-form stories while preserving creative ownership and significantly reducing execution complexity.” said Prateek Dixit, Co-founder – Product, Tech and AI at Pocket FM

The platform’s data also reflects changing economics in creative work. More than 20% of creators now earn over ₹1 lakh per month, and the top 1% earn more than ₹50 lakh annually. 

Rohan Nayak Cofounder and CEO, Pocket FM said, “Our vision is clear. Creativity remains human, and Pocket FM’s AI Suite is designed to remove barriers to bringing that creativity to life. This reflects Prime Minister Shri Narendra Modi Ji’s vision of an AI-enabled creator ecosystem where a story idea can reach audiences at scale regardless of where it comes from”

“This marks the end of the traditional ‘starving artist’ model,” Nayak added. “A creator from anywhere in India can now create professional-quality content and reach audiences at scale without traditional barriers.”

Democratising the Creator Economy, and  Leading India’s Content Export Boom

Around 90% of creators on the platform are first-time creators. Many had ideas and characters in mind but lacked guidance on narrative craft, structuring episodes, production or accessing distribution. Pocket FM’s creator ecosystem helps bridge these gaps. 25% creators are students building storytelling careers while continuing their education, and AI-enabled production tools reduce the complexity that once required specialised teams. Creativity remains human, while the path from idea to publication becomes more accessible.

Pocket FM’s international expansion also reflects India’s growing role as a content originator. In 2025, several Indian IPs were localised for markets such as the United States and Europe, including titles like Mahagatha, Brahmyoddha – The Destroyer, and Brahmand Ka Rakshak. These stories, originally written in Hindi, are now reaching listeners across geographies. In 2026, the company plans to expand localisation across more than 50 Indian IPs.

“We always knew Indian stories had global potential. The constraint was infrastructure,” added Dixit. “Our AI stack fundamentally re-architects how content is localised and scaled. We use proprietary multilingual large language models to handle contextual translation and narrative restructuring. Our models are trained on cross-cultural storytelling patterns so they adapt not just words, but references, pacing, and emotional cadence for each market.”

With a global creator community of over 300,000 creators, the platform generates more than 2.2 billion minutes of listening each month from creator-led audio series.

The Bigger Picture

As the India AI Impact Summit examines India’s role in responsible AI deployment, Pocket FM’s experience shows how technology can support creative professionals. By ensuring creators retain the creative control, access transparent monetisation, and use AI as a production enabler, the platform is building a model where technology amplifies human creativity.

With India projected to have over 950 million internet users by 2030 and global demand for diverse storytelling growing, this milestone reflects a larger shift: India moving from content consumer to creative originator. The platform is actively partnering with streaming services and production houses seeking India-originated IP for adaptation into movies, TV shows, anime, and other formats.

“Our Prime Minister Shri Narendra Modi Ji has consistently emphasised that India’s AI journey must expand access and empower creators,” said Nayak. “Our creators are already demonstrating that this model works. They are building audiences across markets and showing that Indian stories have strong global appeal. Our focus now is to scale this further by expanding into more languages, more markets, and enabling more creators to earn sustainable income.”

As more creators from across India publish their stories and earn recognition, this growth reflects the impact of policies that have supported digital access and innovation. India’s AI-enabled creator ecosystem is emerging from a combination of technology adoption, platform innovation, and a policy environment that encourages wider participation in the creative economy.

Author
Authorhttp://www.passionateinmarketing.com
Passionate in Marketing, one of the biggest publishing platforms in India invites industry professionals and academicians to share your thoughts and views on latest marketing trends by contributing articles and get yourself heard.
Read More
- Advertisment -

Latest Posts