With 4 decades of legacy, Podhigai Media Group today commands a highly diversified media network across the country; covering transit media like metro train, airport, railway station branding, traditional media, DOOH media in tech parks and an independent OOH agency network under its fold. It has been a pioneer in the OOH advertising industry, consistently pushing the boundaries of what’s possible in the field.
Under Podhigai Media Group (PMG), there are three media verticals namely Podhigai Ads, The Brand Sigma and Shoutout OOH. Podhigai Ads is an asset vertical which acquires prestigious government media tenders and projects to build a network of media. The Brand Sigma is an integrated OOH agency vertical which works directly with the well-known national and international brands facilitating integrated OOH media planning and buying aided by technology and data. Shoutout OOH is an ad-tech vertical which installs premium DOOH media network across premium high footfalls tech parks in major metros. Together all the verticals complement each other in raising the bar and giving the advertisers world class service.
Suresh Seeni, Managing Director, Podhigai Media Group said, To signal this transformation, among other things, we have undertaken a major re-branding exercise, to be in line with the changing dynamics of our business. Podhigai Media Group today shapes consumers’ brand decisions and experiences through media, content and technology. The rebranding symbolises the company’s forward-looking approach and its dedication to driving innovation across the media industry. With a renewed focus on world class media creation and media planning aided by technology and a commitment to understanding consumer behaviour across multiple platforms, Podhigai Media Group is well-positioned to lead the next wave of transformation in media solutions.
