Festivals have always been a time when aspirations come to the forefront; a new purchase, a long-held wish, something one wants to do for the family or simply a reason to celebrate what one has achieved. This festive season, Poonawalla Fincorp brings this idea to life through ‘Sapno Ka Celebration’, a campaign centered on Poonawalla Fincorp’s Sapno Ka Celebration builds on this familiar sentiment, exploring how the fulfilment of these aspirations can add a deeper meaning to festive celebrations.
The campaign’s hero film ‘Turning Every Aspiration Into a Sapno Ka Celebration’, brings this idea to life through a father-daughter moment on Diwali night. As the two prepare to light a rocket, the little girl worries whether it will fly. Her father reassures her and helps launch it, as she cheers for it to go higher. In the midst of this seemingly simple exchange, a loan approval notification appears on the father’s phone, bringing into focus the financial support that can help make such moments possible. The film’s narrative centres on the people behind a celebration and the significance of keeping a promise to a loved one.
The story then moves beyond one family to reflect the aspirations of households across India. Closing with the thought that when the dreams of lakhs of homes are fulfilled, Diwali shines even brighter, the film draws on Poonawalla Fincorp’s #EnablingDreams philosophy to position financial support as an enabler of the moments and milestones people value.
Brand Film: https://youtu.be/RWiI7RxdB6c?si=ONISNrNNR2rqRMqK
Designed as a 37-day festive property, from October 10 to November 15, the idea will travel through the different spaces in which consumers experience the festive season including radio and metro/city-corridor branding to cabs and promotional vans, partner-dealer outlets, branches and local micro-influencers.
The campaign also plugs into the cultural calendar across markets, with Durga Puja branding in the East, Navratri and Garba activations in the West, and multiplex advertising around Dussehra and Diwali releases. The result is a campaign that meets consumers across both everyday and distinctly festive moments, while keeping the central thought consistent.
The celebration also has a participation layer. Across Consumer Durable Loans, Gold Loans, Personal Loans and Commercial Vehicle Loans, consumers can participate in daily and special-day rewards, building towards larger bumper prizes. The Consumer Durable Loan programme, for instance, culminates in a ₹7.5 lakh car, a ₹1.5 lakh bike and a ₹50,000 travel voucher, alongside daily and special-day rewards.
The Gold Loan programme includes daily and special-day rewards, a ₹1.5 lakh bike, and a ₹10,000 reward for one winner per participating branch, while the Personal Loan programme includes daily vouchers and bumper prizes of a Smart TV, mobile phone and Amazon voucher. Commercial Vehicle Loan customers are also part of the festive lucky draw where they stand a chance to win daily vouchers.
With #EnablingDreams, Poonawalla Fincorp continues to stand beside every family and every aspiration, so that every dream becomes a ‘Sapno Ka Celebration.’
