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Portronics Launches ‘Gifts That Last Longer’ Campaign to Inspire Smarter Diwali Gifting

Encouraging people to choose thoughtful, long-lasting gifts over fleeting festive favourites

New Delhi, October 10, 2025: Diwali is the season of lights, sweets, and celebrations — but it’s also a time for thoughtful gifting. This year, Portronics, one of India’s leading consumer electronics brands, launches its festive campaign, ‘Gifts That Last Longer’, encouraging people to choose presents that go beyond fleeting joys and make everyday life brighter, smarter, and more joyful.

With the tagline “This Diwali, gift things that last longer,” the campaign adds a playful, relatable twist to festive gifting: “Lasts longer than Son Papdi” and “Outshines the anaarwaali excitement.” The idea is simple — while sweets and fireworks fade, meaningful gifts continue to create smiles long after the celebrations end.

Jasmeet Singh, Founder & Director, Portronics, shared, “Diwali is about spreading happiness and creating memories. Through ‘Gifts That Last Longer,’ we hope to inspire people to gift with intention — presents that bring joy not just for a day, but for months and years to come. At Portronics, every product is crafted to be useful, stylish, and enduring — the kind of gift that keeps giving.”

Portronics’ range of smart gadgets offers something for everyone — from siblings and friends to parents and colleagues. Whether it’s wireless earbuds, portable speakers, smart keyboards, or lifestyle essentials, these gifts are designed to enhance everyday moments and add lasting value.

To simplify gifting, Portronics has introduced curated festive guides:

  • ₹2,000 – ₹5,000: Smart essentials that make daily life easier.
  • ₹5,000 – ₹10,000: Premium picks to delight your loved ones.

Available across Portronics.com, Amazon, Flipkart, Quick Commerce platforms, and offline retail stores, the campaign encourages people to choose gifts that truly matter. This Diwali, Portronics reminds us — your feelings last long, so should your gifts.

Passionate in Marketing
Passionate in Marketinghttp://www.passionateinmarketing.com
Passionate in Marketing, one of the biggest publishing platforms in India invites industry professionals and academicians to share your thoughts and views on latest marketing trends by contributing articles and get yourself heard.
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