With regard to paid ads, running a successful Pay-Per-Click (PPC) campaign involves much more than simply having a good ad, and more importantly, what happens after the click. Many companies allocate a large amount of time and resources to target the right audience and come up with captivating ad copies, only to have their campaigns fail entirely. The ‘what went wrong’ question is often answered by the user’s experience on the landing page. This is why you would need professional Dubai web designing company services as a web is a landing page for your ads. A web page is a vital partner to your PPC ads as it increases the chances of converting the click-through rate on the PPC ads.
The Relationship Between Design and ROI
Consider your PPC ad a powerful magnet and your website as the home the visitors are being pulled towards. If the home is unkept, difficult to navigate, or does not align with their expectations, they will leave right away. Likewise, a website that is slow to load, not user-friendly, and/or poorly designed will have visitors “bouncing” back to the search page, which is a waste to the ad spend. Every PPC campaign aims to have a return on investment (ROI) and that ROI is directly impacted by the website’s ability to funnel a user from click to conversion. A top digital marketing agency in Dubai knows this correlation and strives to maximize both the ad spend and the landing page to maximize ROI.
Key Design Elements For PPC Success
There are several design elements within your website that can ‘make or break’ a PPC campaign.
Page Speed: Users are very impatient when it comes to slow websites. If your page takes more than a few seconds to load, then you are bound to lose customers.
Mobile-friendliness: The majority of internet traffic comes from mobile devices now. A non-negotiable feature is a responsive design that works and looks great on any screen.
Clear Call-To-Action (CTA): From ‘Buy Now’ to ‘Get a quote’ or ‘Sign Up,’ whichever action you want the user to take next must be conveyed using a clear, succinct CTA as it must be strategic, positioned, and easy to identify.
Trust Signals: Including professional branding elements such as customer testimonials and security badges can foster the needed trust, and enhance the likelihood of conversion.
Intuitive Navigation: As important as it is to have a clean design, it is also important that users can progress through the conversion funnel with minimal resistance.
Conclusion
Your PPC campaigns need more than refining bids and doing research on the right keywords. Focus also needs to be placed on underlying design elements. Every clicked link has to be maximally monetized, or else you run the risk of losing a lot of money. A leading PPC company in Dubai does not stop at the ads when planning a PPC strategy. They also work on the website to build a cohesive plan aimed at generating clear down-funnel activity.
**’The opinions expressed in the article are solely the author’s and don’t reflect the opinions or beliefs of the portal’**
