National, October 17, 2025: Zee Entertainment Enterprises Limited (‘Z’), India’s leading media and entertainment company, today announced a historic partnership with Baseball United, the first professional baseball league focused on the Middle East and South Asia, to bring Baseball United’s professional baseball games live to millions of viewers across India. The collaboration will include coverage of all 21 of Baseball United’s Season One games this November and December, including several primetime matches featuring the Mumbai Cobras, India’s first professional baseball franchise.
Baseball United’s games will stream digitally on the Zee 5 app and on three of ‘Z’s leading linear channels – Zee Café SD, &Flix SD, and &Pictures HD. Broadcasts will be available in both English and Hindi, expanding accessibility for fans across India’s diverse regions. Baseball United’s inaugural season will include the league’s four founding franchises – the Arabia Wolves, Mid East Falcons, Karachi Monarchs, and the Mumbai Cobras.
The partnership includes a full allotment of supplementary content on Zee 5, including player features, ballpark highlights, Baseball 101 clips, behind-the-scenes segments, and an original documentary on the building of the league. ‘Z’ will support the partnership with four weeks of promotion across its linear and OTT network, with teasers, ad spots, lower-thirds, and additional branded content. Both Baseball United and ‘Z’ will also collaborate on a full slate of social media posts and campaigns.
The season opens with a historic first match on November 14th, as the Mumbai Cobras take the field for their inaugural professional game. The franchise features six Indian players on its roster, alongside international talent from across the globe, giving Indian fans homegrown heroes to support and celebrate.
“At ‘Z’, we are committed to bringing world-class international sports to Indian audiences and establishing India as a global platform for sports consumption,” said Laxmi Shetty, Head-Advertisement Revenue, Broadcast and Digital, Zee Entertainment Enterprises Ltd., “With ILT20, we celebrated international talent in cricket, and now we’re expanding that vision by bringing professional baseball to India. This partnership with Baseball United reflects our dedication to diversifying sports entertainment and offering Indian fans access to premier sporting events from around the world. India has a deeply entrenched bat-and-ball sporting culture, and we are excited to introduce millions of sports fans to the speed, strategy, and spectacle of professional baseball. With Hindi and English feeds, we are building a foundation for the sport of baseball that will entertain fans and create a wider passionate fanbase.”
