National, 3rd July 2026 – As Amazon Prime Day 2026 starts from 4th July till 6th July, GRIPIT is gearing up for its biggest Prime Day yet, with over 300% year-on-year growth expected during the event and a revenue target of ₹100 crore. Through its end-to-end ecosystem spanning marketplaces, direct-to-consumer channels, home demonstrations, offline retail and India-focused operations, the company is helping global brands such as Narwal, SharkNinja, and EcoFlow build and scale new categories for Indian consumers.
Prime Day may begin with a click, but building a brand in India requires far more than a storefront. From introducing innovative products and educating consumers to ensuring availability across channels, GRIPIT’s model brings together every stage of the customer journey under one roof.
The company has also strengthened its strategic partnership with Amazon, working closely with the marketplace as a premium aggregator for several global brands.
Products to Watch This Prime Day
Leading the lineup, Narwal will showcase its Flow 2 and S20 Pro, alongside its latest launches, the X20 Plus and X Ultra 2.0. Narwal’s range starts at ₹16,990*, making premium robotic cleaning more accessible across different consumer segments.
SharkNinja will feature products including the Ninja Combi, Air Fryer Max Pro, Double Stack Air Fryer, Ninja Blast Portable Blender and Shark FlexBreeze. Ninja’s range starts at ₹4,990*, spanning kitchen appliances, portable blending and home comfort solutions.
EcoFlow will feature the DELTA 2 portable power station at ₹55,490 and the RIVER 2 Pro at ₹36,890, offering backup power solutions for homes, travel and outdoor use.
Alongside these, consumers can also explore products from other GRIPIT partner brands including Casio, Loop, Yale, Bissell and Aiper across various categories during the Prime Day shopping event.
Bringing Products Closer to Consumers
Beyond product availability, GRIPIT works with partner brands across content creation, performance marketing, marketplace management, D2C growth, e-commerce operations and customer acquisition, helping build awareness and drive adoption across categories.
Consumers can also book virtual and doorstep demos through the brands’ respective D2C websites, allowing them to experience products before making a purchase.
This is supported by GRIPIT’s nationwide operations network, including 6 warehouses, 4 dark stores, dedicated demo & installation teams, customer support teams and after-sales service infrastructure.
Beyond Amazon and D2C channels, the company has strengthened its omnichannel presence through leading retail partners including Vijay Sales, Croma and Reliance Retail, creating additional touchpoints for consumers looking to discover and experience these categories offline.
Building Brands Beyond Distribution
While GRIPIT is known for helping international brands enter and scale in India, the company is also actively investing in domestic innovation and manufacturing initiatives.
The company has also expanded its commitment to the Make in India vision through investments in robotics manufacturing and local production capabilities. GRIPIT (Cavitak Global Commerce Pvt. Ltd.) and Raj Cooling Systems (one of the leading domestic small appliances manufacturers) will be jointly investing in this initiative to support the development of domestic manufacturing capabilities and strengthen the innovation ecosystem of India. The product roadmap includes categories such as robotic vacuums, handheld vacuums, air purifiers and pedestal fans in 2026, followed by air fryers, juicers and mixers in 2027.
These initiatives complement the company’s broader efforts to help both international and domestic brands build long-term businesses in India.
“Prime Day is one of the moments when every part of our ecosystem comes together,” said Sagar Mehta, Managing Director, GRIPIT.
“For consumers, Prime Day is an opportunity to access innovative products and attractive offers. For us, it represents something much larger: the ability to help both international and domestic brands build long-term businesses in India.” he added.
From product discovery and demonstrations to retail availability and customer support, GRIPIT is helping brands build stronger connections with Indian consumers. Prime Day 2026 offers a glimpse into that approach in action.
About GRIPIT:
GRIPIT is India’s leading growth, brand-building and distribution platform for innovative global & domestic brands. With 16+ brands, 100+ team members, 6 warehouses and 4 dark stores, the company provides end-to-end capabilities across market entry, marketing, e-commerce, retail partnerships, logistics, demo & installation and after-sales support. Through partnerships with Amazon, D2C channels and leading retailers, GRIPIT helps global brands establish and scale sustainable businesses in India.
