India, 24th August 2026 — PROTOUCH, the innovation-led personal care electronics brand, today announced the launch of AirZ 3-in-1 Power Hair Dryer, the newest addition to its growing range of personal care appliances.
Following the success of AirShot and AirSleek, AirZ expands the portfolio with a versatile 3-in-1 hair styling device that combines powerful drying, controlled airflow and multiple styling possibilities in one device. With AirZ, PROTOUCH brings a more playful and expressive dimension to its Air range, introducing fun, contemporary colourways designed to appeal to the Gen Z consumer, alongside performance-led technology.
Powered by a professional quality AC motor & compact design, AirZ delivers powerful airflow for faster drying, while three heat settings and two airflow speeds allow users to customise the experience according to their hair type and styling needs.
Its three specialised attachments — Concentrator Nozzle, Smoothing Nozzle and Diffuser — allow consumers to move seamlessly between different looks. The concentrator enables more precise styling, the smoothing nozzle helps create sleek, polished finishes, while the diffuser enhances and defines natural curls and waves.
AirZ is designed to make one device do more — from quick drying and smooth, polished hair to added volume and defined natural texture — while giving consumers the freedom to make the product feel more personal to their style.
“We didn’t want to make another hair dryer. We wanted to make hair styling faster yet fun!” said Tanisha Lakhani, Founder, PROTOUCH. “AirZ brings together powerful airflow, controlled heat and three ways to style, all in one beautifully designed device. And because the next generation doesn’t separate technology from personal style, we wanted the product to have a personality of its own. AirZ is our way of making high-performance hair technology feel simpler, more versatile and more playful.”
Built for everyday convenience, the launch marks the next chapter in PROTOUCH’s growing haircare portfolio, expanding the Air range with a clear focus on how consumers style today — from AirShot, the all-in-one multi-styler, and AirSleek, designed to style hair from wet to dry, to AirZ, which brings powerful drying, controlled airflow and three styling attachments together in one versatile device.
The PROTOUCH AirZ 3-in-1 Power Hair Dryer is now available on the PROTOUCH website.
Available on: PROTOUCH
Price: INR 4,999
About PROTOUCH:
PROTOUCH is an innovation-led personal care appliance brand, bringing professional beauty experiences into the comfort of home. PROTOUCH combines innovation, design and functionality to create technology that feels as effortless as it is effective.
We believe technology should make beauty simpler — not more complicated. That’s why we design thoughtfully engineered appliances across hair, skin and body care, combining meaningful innovation with intuitive design and effortless use.
From everyday hair styling to advanced skincare, PROTOUCH creates products that bring advanced technology, considered design and real utility into the hands of the modern consumer.
