Mumbai, 18th October 2025: This Diwali, Prudent Insurance Brokers, one of India’s leading insurance broking firms, is illuminating more than just homes through its new festive campaign, “Roshni jo har din saath chale” emphasising that light not only brightens spaces but also nurtures care, safety, and togetherness.
Prudent Insurance Brokers’ Diwali film, “The Circle of Light,” embodies the spirit of care and connection that defines both Diwali and Prudent’s philosophy. It highlights the message that “some lights are meant to be shared,” emphasising values of warmth, compassion, and protection – core to Prudent’s values and philosophies.
The film beautifully captures the metaphor of light being shared from diya to diya, heart to heart, highlighting that every act of support sends out ripples of hope. Through inspiring stories of resilience, it presents Prudent as an enabler, devoted to safeguarding lives and nurturing dreams simply because it is the right thing to do.
As the film concludes with “Roshni jo har din saath chale,” it reinforces the belief that true light, like true protection, multiplies. This Diwali, let us remember that sharing light makes the world brighter and safer for one another.
Mr. Pavanjit Singh Dhingra, Joint Managing Director, Prudent Insurance Brokers said, “At Prudent, we’ve always believed that true protection goes beyond policies. It’s about being there for people when they need it most. This Diwali, our message with this campaign reflects that very belief- that light, much like care and security, grows stronger when it’s shared. We want to remind everyone that even a single act of kindness or precaution can illuminate someone’s life and keep them safe.”
Mr. Alok Bhargava, Chief Marketing Officer, Prudent Insurance Brokers said, “Our Diwali campaign is a tribute to the spirit of togetherness and optimism that defines the festival of lights. The idea of sharing light- of multiplying hope and safety resonates with Prudent’s purpose as a brand. We wanted to create a film that touches hearts while subtly reinforcing that being ‘Prudent’ means spreading light that protects, nurtures, and never fades.”
Through this campaign, Prudent Insurance Brokers continues to strengthen its connection with people by reinforcing the importance of protection and preparedness – values that shine bright, not just during the festive season, but every single day.
