National, December 03, 2025 – Centric Software® is pleased to announce that PT Hana Fashion has successfully gone live with Centric Product Lifecycle Management (Centric PLM™), positioning the Indonesian fast-fashion brand to accelerate product development and scale operations. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, comply, buy, make, price, allocate, assort, market, sell and replenish fashion, luxury, footwear, outdoor, home, cosmetics & personal care products as well as multi-category retail, to achieve strategic and operational digital transformation goals.
In six years, Hana Fashion has built a dynamic fashion business from Jakarta, launching across three direct-to-consumer brands: Hana Fashion, Bigins and Eraya. Operating through digital platforms like Shopee and TikTok Shop, the company oversees design, sourcing, production, marketing and distribution in-house to maintain rapid response cycles in Indonesia’s competitive fashion industry.
To stay ahead of the market and deliver trend-right products that better serve customers, Hana Fashion saw the need to move beyond spreadsheets and adopt tools that shorten time to market and strengthen competitiveness.
“We needed a solution that could integrate into our daily workflow, not just a generic tool. Centric Software stood out for its industry focus and proven track record with fast-growing fashion brands,” reflects Karina Febriyanti, Personal Assistant and PLM Project Lead. “We are reassured that Centric has the expertise and industry best practices to guide us.”
“From the very start of the Centric PLM implementation, the team at Centric Software checked in regularly to monitor progress and resolve any issues,” adds Febriyanti. “That level of commitment gave us momentum early on.”
Hana Fashion successfully implemented Centric PLM in just three months, going live ahead of schedule thanks to a dedicated core team and Centric Software’s commitment to the partnership. “We have seen several implementation demos before, but only Centric has proven to be the most straightforward and effective in its actual execution,” observes Febriyanti. “Centric understood our challenges immediately and guided us step by step, which made it possible to go live so efficiently.”
Since going live with Centric PLM, teams across R&D, pattern making and merchandising have integrated the platform into daily operations. The R&D team has seen the most dramatic improvements, particularly in costing workflows. “Having all BOM data in one place and visibility of cost scenarios has cut our turnaround time significantly,” remarks Febriyanti. “We are experiencing continuous progress and acceleration in data retrieval over time and have set our goal to make our processes up to 50% more time-efficient compared to before.”
“Right now, we roll out 300 to 400 styles a year,” shares Febriyanti. “With expansion in the pipeline and a centralized system to streamline workflows, we plan to double that.”
The ambitious growth plans reflect Hana Fashion’s confidence in its new foundation, Centric PLM. “Hana Fashion represents a new generation of brands using technology to lead with speed, scalability and growth driven by real-time data,” says Fabrice Canonge, CEO of Centric Software. “We anticipate great things as they scale in the future.”
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PT Hana Fashion (https://www.instagram.com/hanafashion.shop/ )
PT Hana Fashion Indonesia is a trend-driven fashion company creating contemporary, everyday apparel for modern women. Based in Jakarta and established in 2019, the company oversees the full production process in-house to ensure quality and speed. With popular brands like Bigins and Eraya, Hana Fashion reaches customers through top e-commerce platforms such as Shopee, Lazada and TikTok Shop.
Centric Software® (www.centricsoftware.com)
From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, sell and replenish products.
- Centric PLM™, the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
- Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance, including SKU optimization, resulting in an up to 110% increase in margins.
- Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.
- Centric Market Intelligence™ is an AI-driven platform delivering insights into consumer trends, competitor offers and pricing to boost competitivity and get closer to the consumer, driving up to a 12% increase in average initial price point.
- Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.
- Centric PXM™, AI-powered product experience management (PXM) encompasses PIM, DAM, content syndication and digital shelf analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.
Centric Software’s market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.
Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.
Centric Software is a registered trademark of Centric Software, Inc. in the US and other countries. Centric PLM, Centric Planning, Centric Pricing & Inventory, Centric Market Intelligence, Centric Visual Boards, Centric PXM, Centric PIM, Centric DAM, Centric Shoppingfeed® and Centric DSA (including Centric Digital Shelf Analytics) are trademarks of Centric Software, Inc. All third-party trademarks are trademarks of their respective owners.
