The campaign has been conceptualized by FoxyMoron
Mumbai, 2nd March 2022: Pass Pass Pulse, India’s no. 1 candy, has released its annual World Compliment Day campaign, conceptualized and created by FoxyMoron (part of the Zoo Media network). World Compliment Day is an annual brand property in which Pulse commends select brands that are the ‘pulse’ of their category, for their outstanding contributions. This year Pulse complimented brands like Colgate, Amul, Maruti, Domino’s, Sleepwell amongst others, using quirky copy and smart design. The campaign recognizes the efforts of these brands with the goal to engage in targeted brand banter on social media.
Mr. Arvind Kumar, General Manager – Marketing, Dharampal Satyapal Foods Ltd. said, “Pulse’s World Compliment Day campaigns have gained a lot of traction over the last 3 years. Brand banter as a concept has become popular over the years and Pulse is proudly one of the early adopters and trendsetters in this space. We are confident that Pulse’s brand voice is going to lead to great engagement and banter across multiple brand communities, which will help us in our endeavor to associate Pulse with positivity and engagement.”
Speaking on the campaign, Prachi Bali, National Head Client Partnerships and Business Head, North FoxyMoron said, “This year we’ve focused on paying compliments to brands that have made profound contributions in their respective categories. This is the kind of positive consumer sentiment Pulse has always stood for and we want people to continue to associate Pulse with.”
The campaign is currently live on Pulse’s social media handles across Facebook, Instagram and Twitter