Puretech Digital launches People Vision, an initiative for its employees

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Mumbai, 29th September 2022: Puretech Digital, the award-winning, full-service digital agency based out of Mumbai has announced the launch of People Vision, an aspirational chart for its employees. Like a company’s vision, the HR team at Puretech Digital has devised a vision for its Puremates. The vision is built on the core values of the company culture that strengthens the goals and ambitions of the teammates and the agency has added to its performance-driven culture, with an open office environment and open-door policy. Puretech Digital continues to support ‘Work from Anywhere’ – wherein the concept of micromanagement is not entertained as a culture and members are given freedom to work at their ease and comfort nevertheless following best practices and quality standards. The agency aims to deeply centre on employee wellness as well as emotional and mental well-being with these initiatives.

Puretech Digital celebrates employee contribution via its Rewards & Recognition initiative called #PQAMP (Puretech Digital & Quantent Awards for Mastering Performance). A quarterly award event that recognises and appreciates the talents and their exceptional performance. Awards like Star Performers, Value Victors, The Collective for outstanding projects and the ultimate Puremate of the Quarter award are showered on the team. This happens at their – All Hands Meet

The agency has also rolled out Period Leaves and has been hosting a plethora of employee engagement activities like Heist of the Year, All Star League – The Quirky Awards, Sports Tournaments, etc.

Speaking of the same, Prashant Deorah, CEO, Puretech Digital said, “Employee well-being holds prime importance at Puretech Digital. With these new additions on the human resource development front, we look forward to connecting with today’s young talent pool who knows what they want and how they want. We have been constantly driving on the ethos of – People First!”

Commenting on the launch of People Vision, Abhijeet Patil, Associate Vice President – HR & Business, Puretech Digital, says, “Our objective has always been towards building people-centric culture and processes at Puretech Digital. Our people vision serves as a foundation for this which is simply based on 5 key pillars – Respect, Learning, Flexibility, Ownership, and the achievement of the first four, ultimately leading to a great People Experience for every mate. As an organization, we aim to have every member adopting a people-first approach in their day-to-day interaction to have an enriching experience at Puretech Digital.”

Currently, the agency has a team of around 200+ individuals across various lines of services and is among India’s most digitally experienced independent agencies with expertise and resources across all digital marketing disciplines. It offers 360-degree effective digital solutions to brands aided with creativity and technology-driven insights. Their services include Brand Solutions, Content Studio, Performance Marketing, Web Build, and related services.

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