September 19th 2025: With its loan portfolio tripling in FY25 and its assets under management surpassing ₹155 crore, Purple Finance continues to deliver an impressive growth. With 40 plus branches spread across 6 states, the company has amassed a clientele of over 2,500 MSME borrowers majorly spread across the tier III & IV cities & district towns.
Through a hybrid model of digital origination and local feet on street network, Purple Finance, which focuses on small-ticket secured business loans, income-generation credit, and customized products for micro-entrepreneurs, has expanded its reach while maintaining asset quality.
Purple Finance as its long-term plan aspires to become a Small Finance Bank & is in the process of building an institution catering to the MSME segment spread across non-urban markets of Central India.
In a recently held discussion Mr. Amitabh Chaturvedi, Founder & Executive Chairman emphasized the company’s focus on sustainable expansion and strengthening its asset base. As part of this journey, Purple Finance is actively exploring strategic In-Organic growth opportunities that align with its long-term objectives and support accelerated market penetration—particularly in smaller towns and districts of Gujarat and Rajasthan.
“When we started Purple Finance, the mission was clear to unlock credit for the millions of underserved and un-served MSME customers in the non-urban geographies who struggles to access timely & fair credit.
The response so far proves this isn’t just a large market, it’s an essential one for India’s real economic growth. Bridging this credit gap is both a huge opportunity and a responsibility that we’re proud to take on,” reiterates Amitabh Chaturvedi, Founder and Executive Chairman.
