ZEE5 is adding strength to its Hindi Originals business with the hiring of Raaj S Kaushal as Series Head. The decision highlights the platform’s focus on investing in high-quality, local content to fuel subscriber engagement and market share. Kaushal has a proven record from his previous position as Showrunner and Project Head – Original Series at Zee Studios, as well as extensive experience with major media players such as Pocket Aces and RSK PICTUREZ.
Declaring his new position on LinkedIn, Kaushal stated he would be spearheading the development of “interesting and path-breaking content.” His know-how of creative direction and innovative content strategy will be vital in ZEE5’s next growth trajectory in the competitive OTT space.
