Rabanne, the iconic luxury fragrance house, brought its globally celebrated Million Tour to India, transforming DRNK Café in Mumbai into an immersive destination for fragrance discovery, experiential retail, and social engagement. The three-day takeover celebrated the bold spirit of the Million franchise while bringing together influencers, creators, and consumers for a first-of-its-kind brand experience.
The Million Tour also marked the India launch of Rabanne’s newest fragrance, 1 Million Night Elixir, the latest addition to the iconic Million collection. The new scent is available exclusively on Myntra Beauty and MNow.
Hosted at DRNK Café—a vibrant, trend-forward destination popular among Mumbai’s Gen Z audience—the activation invited guests to step into the world of Million through a curated series of immersive experiences. At the heart of the takeover was the Rabanne Fragrance Bar, where visitors explored the iconic Million fragrances, including the newly launched 1 Million Night Elixir. The experience also featured an interactive Gold Bar Game, engaging consumers in a playful challenge.
Adding a flavourful twist to the experience, DRNK introduced the Million Dollar Latte—an exclusive signature beverage inspired by the bold, luxurious spirit of the Million fragrances. Available only during the takeover, the limited-edition creation perfectly complemented the immersive brand experience.
By seamlessly blending fragrance discovery, interactive experiences, and contemporary café culture, the Rabanne Million Tour delivered an unforgettable celebration of the Million universe.
Dates: 24th to 26th July 2026
Venue: DRNK, Andheri & Bandra, Mumbai
