Tuesday, April 22, 2025
HomeArticlesBranding/AdvertisingRado Unveils the DiaStar Original x Tej Chauhan: A Timeless Symphony of...

Rado Unveils the DiaStar Original x Tej Chauhan: A Timeless Symphony of Heritage and Innovation

8th February 2025, Delhi: Rado, the revered “Master of Materials,” proudly presents its latest design masterpiece—the Rado DiaStar Original x Tej Chauhan. This extraordinary creation reimagines the legendary DiaStar Original, seamlessly blending six decades of iconic craftsmanship with the visionary genius of British industrial designer Tej Chauhan.

A bold reinterpretation of a timeless classic, the DiaStar Original x Tej Chauhan features a radiant yellow-gold-coloured PVD-coated Ceramos™ bezel, celebrated for its unmatched durability and brilliance. Paired with a light grey, pillow-shaped rubber strap, it juxtaposes elegance with a contemporary edge. The matt black dial, accented by a striking silver and blue minute track, is an artistic marvel, further distinguished by Chauhan’s proprietary typography for the day-date display.

Beneath its exquisite exterior lies Rado’s calibre R764 automatic movement, offering an 80-hour power reserve and enhanced precision through its Nivachron™ antimagnetic hairspring. With a water resistance of up to 10 bar (100 meters), the timepiece marries impeccable performance with design ingenuity.

Adrian Bosshard, CEO of Rado, reflects on the partnership: “Tej Chauhan has delivered a visionary interpretation of the DiaStar, honouring its enduring legacy while propelling it into a bold new future. His brilliance is evident in every detail.”

Tej Chauhan shares his inspiration: “DiaStar Original is a Rado icon, so my challenge was to create design distinction without compromising its integrity.”

The Rado DiaStar Original x Tej Chauhan is not merely a watch but a statement of artistry, craftsmanship, and the unyielding pursuit of innovation.

Passionate in Marketing
Passionate in Marketinghttp://www.passionateinmarketing.com
Passionate in Marketing, one of the biggest publishing platforms in India invites industry professionals and academicians to share your thoughts and views on latest marketing trends by contributing articles and get yourself heard.
Read More
- Advertisment -

Latest Posts