July 8, 2021: The Undisputed leader in the premium whisky category, Seagram’s Blenders Pride has introduced a limited-edition pack in association with design maestro Manish Malhotra. The limited-edition pack echoes the impeccable craft of the designer, and invites the consumers to ‘taste the stardom’ so one can celebrate the rich taste and unmatched craftsmanship of the pack, making a bold style statement that spells out ‘My Craft, My Pride’.
The unique collectible reverberates with a contemporary design that is a true representation of the glamourous curations the designer is synonymous with. Inspired by the skillfully crafted smooth blend, the limited-edition pack is adorned with intricate patterns of his creations – with warm metallic accents and tones that build a sense of glamour, celebration and lifestyle. Manish Malhotra’s time-honed legacy, built over 30 years, is highlighted on the pack, which embodies a seamless blend of fine craftsmanship that reflects his signature style
Commenting on the launch of the limited-edition pack, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “The Blenders Pride limited-edition pack is a celebration of rich craftmanship, both through the legendary, global award winning fine whisky and our collaboration with the ace designer Manish Malhotra. We take immense pride in our product, quality and heritage and continue to celebrate the pride in craft through this collaboration. The pack is a sophisticated and glamourous statement that combines exquisite taste and design, which is what we stand for.”
Talking about the limited-edition pack, designer Manish Malhotra said, “I have had a long-standing association with Blenders Pride and, today, it gives me great pleasure to announce our collaboration that celebrates this association through a collectable limited-edition pack. The design is a true representation of my vision and spirited style, and brings together the precision and the bold, rich character of Blenders Pride on the same canvas, hence celebrating craft in all its glory.”
The Blenders Pride limited-edition pack is available for discerning whisky connoisseurs in over 15 markets.