5th December National: Raj Cooling Systems, one of the trusted brands in India’s cooling solutions, has made the significant step to launch its new Air Purifier in the fast-growing air purification segment. This is a huge step forward in the company’s diversification plan, which aims at becoming a comprehensive supplier of indoor comfort by not only cooling but also getting into the air purification business.
The unveiling of the Air Purifier category is a key element in the company’s expansion strategy, as it will facilitate the penetration into the booming market of indoor air quality products in Indian homes. With consumers increasingly prioritizing health, wellness, and clean living environments, Raj Cooling identified a clear market gap in the availability of advanced yet affordable air purification solutions. The new range has been developed to address this need and to offer high-performance purification powered by cutting-edge filtration technologies.
The launch is aligned with Raj Cooling Systems’ long-term vision to diversify its portfolio and offer complementary categories that enhance indoor environments. While introducing air purification to its high-quality cooling range, the company is determined to offer a complete experience of healthier and more relaxing living areas.
The company is also evaluating incremental workforce additions and production capacity enhancements to meet projected demand as the category scales. In order to facilitate a country-wide distribution, Raj Cooling Systems is taking advantage of its already established partners and at the same time increasing its presence in retail, through distributors, and e-commerce. Besides, the company intends to utilize the rising demand for compact and efficient air purification technologies in the key export markets as one of the main sources of growth.
Additionally, the company has partnered with the technology and R&D firms to the point of merging state-of-the-art filtration systems and consumer-oriented options in the new series. The collaboration has led Raj Cooling Systems to create air purifiers for Indian conditions that are extremely reliable, require little maintenance, and provide superior purification efficiency.
Speaking about the launch, Mr. Kalpesh Ramoliya, Founder and Chairman, Raj Cooling Systems, said, “Our vision with the Air Purifier range was simple to make clean air affordable and accessible for every Indian household, as families shouldn’t have to choose between quality and price. With this launch, we are bringing advanced air purification technology within reach, without compromising on performance. The new Air Purifier range reinforces Raj Cooling Systems’ commitment to elevating the standard of home comfort in India while driving the next phase of the company’s growth journey.”
Raj Cooling Systems has outlined clear sales and market growth ambitions for the Air Purifier segment over the next 2–3 years. With rising adoption of air-quality solutions across urban and semi-urban markets, the company is confident of capturing a meaningful share in the category through continuous innovation, channel expansion, and strong customer value.
