National, October 30, 2026: Flipkart Minutes is bringing the Ramsay Brothers’ iconic horror universe to an unexpected screen: its 10-minute order-tracking window. Conceptualized by McCann India, part of Omnicom Advertising India, ‘The Last Delivery’ is a three-episode horror miniseries created in collaboration with the Ramsay Brothers, directed by Deepak Tulsi Ramsay and written by Gopal Ramsay. The series has premiered exclusively on the Flipkart Minutes app.
Halloween is growing in India, but it isn’t a festival most Indians grew up celebrating, and its imagery has largely been borrowed from American screens. What India did grow up with is horror. The Ramsay Brothers, the original masters of Indian horror, gave generations of Indians sleepless nights with their chudails, grotesque creatures, gory visuals and sinister music. ‘The Last Delivery’ brings that homegrown horror to Halloween.
The series follows a Flipkart Minutes delivery agent whose routine job takes a sinister turn. Each of the three episodes is 10 minutes long, timed to Flipkart Minutes’ 10-minute order-tracking window. Once customers place an order, they can watch the series through the Play screen on the app, turning the otherwise passive wait for a delivery into an entertainment experience. And with every episode ending on a cliffhanger, every order becomes an opportunity to unlock another scare.
Commenting on the collaboration, Deepak Tulsi Ramsay, on behalf of the Ramsay Brothers, said, “The Ramsay Brothers pioneered horror in India, and fifty years on, people still remember what we made. That legacy has always been about the atmosphere. From the old haveli, the chandeliers, the dry leaves, to the fog and that classic 1980s make-up. With ‘The Last Delivery’, we wanted to introduce that magic to a new generation and recreate those memories for the older one, right in the middle of the wait for your Flipkart Minutes order.”
Adding on, Rahul Mathew, Chief Creative Officer, McCann India, said, “Most Indian parents don’t know the concept of Halloween. And don’t get the excitement that a lot of kids today have for this so-called western festival. So, we wanted to remind them of their own excitement around ghosts, ghouls and horrors. We did this by tapping into shared memories of the OG horror celebrators – The Ramsay Brothers. The films are directed and produced by Deepak Tulsi Ramsay and written by Gopal Ramsay, keeping the style and storytelling we all screamed to, when we were kids.”
