RBL Bank, ICICI Prudential Life Insurance creates bancassurance partnership


RBL Bank and ICICI Prudential Life Insurance have come into a bancassurance partnership. The partnership will provide an array of life insurance products to the customers of the bank. The alliance will empower about 8.7 million customers of RBL Bank to approach and purchase customer-centric protection.

The RBL Bank will provide the products of ICICI Prudential Life through its massive network of 398 branches across 28 states of the country. The multi-channel distribution network of the bank such as the internet and mobile banking touch-points will boost the alliance. The partnership will expand and thereby strengthen the multi-channel distribution network of ICICI Prudential Life. The alliance will provide the customers to have long-term savings products of the Company and provide financial security to themselves and their families

The MD and CEO, RBL Bank, Vishwavir Ahuja stated that the bank is very much happy about the alliance. The strategic alliance will bring value creation for both the organisations. The bank ensures that the customers are having a holistic service experience by focusing on their evolving needs. The plan paves the way for a financially secure future of the customers by choosing from a comprehensive suite of products. Vishwavir also added that the bank will be able to offer the products instantly to customer segments across India through their strong distribution reach and digital platforms.

The products of ICICI Prudential Life Insurance provide a strong foundation to the customers for having a financial plan and the diversified range of long-term savings products. The customers will get a financial safety and also they can achieve their financial goals, be it wealth creation, retirement planning or higher education of children. The customers are getting a life cover in addition to this.

The Managing Director & CEO, ICICI Prudential Life Insurance, N S Kannan expressed that following the pandemic there is a growing knowledge among customers about the safety and the need to financially secure self and family. The customers can develop a robust financial plan from the array of products and long term savings products.


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