1st June 2026, New Delhi, India: realme, the most popular smartphone brand among Indian youth, has further strengthened its position in India’s rapidly evolving AIoT landscape with strong performance across the TWS in Q1 2026, according to the latest report by Counterpoint Research.
Driven by growing consumer demand for premium audio experiences, realme emerged as the leading brand in the INR 3,000–5,000 TWS segment with a 29% shipment share during Q1 2026. The achievement reflects the brand’s growing momentum in the premium smart audio category and its commitment to delivering feature-rich, design-led innovation for young consumers.
Adding to this momentum, realme Buds Air 8 became the best-performing model in the INR 3,000–5,000 price segment with 15% share.
According to Counterpoint, realme has built strong traction in the INR 3,000 to INR 5,000 price segment by offering premium features at affordable price points. The focus on key features such as ANC, dual device connectivity and low latency gaming at aggressive pricing resonated well with the younger generation. Due to this, realme emerged as the leading brand in the price bracket with realme Buds 8 standing out as the best performer.
Further reinforcing its leadership across price segments, realme Buds T200 Lite became the top-selling model in the INR 1,000–1,500 segment during Q1 2026, showcasing the brand’s ability to deliver high-quality audio experiences across diverse consumer needs.
According to Counterpoint Research, India’s audio wearables market continues to witness rising consumer preference for premium features such as Active Noise Cancellation (ANC), immersive sound quality, extended battery life, and seamless connectivity. realme’s strong performance reflects this broader shift toward feature-rich smart audio experiences among young Indian consumers.
About realme
realme is a technology brand committed to delivering cutting-edge innovations and premium designs to young users. Founded in 2018, realme has rapidly expanded to 61 global markets, achieving over 200 million users by 2023 and ranking among the top five smartphone brands in 21 countries. In just five years of its inception, realme has crossed a milestone of 100 million shipments in India and 200 million globally. With a vision to become a sustainable enterprise and a mission to be a tech popularizer for the young generation, exceeding users’ expectations, realme embodies the spirit of “Make it real.”
In 2024, the realme number series gained an impressive 18% YoY growth, and by strategically targeting young demographics with superior camera capabilities, next-gen performance and premium design, it managed to capture nearly 30% of the entry-premium segment. realme is committed to leading the 5G revolution, which was evident as realme’s 5G smartphone shipments witnessed an exponential 168% YoY growth in Q1, 2024.
realme pushes technological boundaries with innovations like the World’s fastest 320W Supersonic Charging, Interchangeable-Lens Concept with HyperImage+ engine and 10x optical telephoto zoom capability, AI Voice-based Retoucher, and AI Video Eraser. With 550+ after sales service centres, and partnerships with leading operators and e-commerce platforms, realme continues to shape the future of smart devices with authenticity and ambition.
Collaborating with world-renowned designers, realme creates trendsetting designs that blend aesthetics with cutting-edge technology. Offering a diverse portfolio, realme’s GT Series delivers next-level flagship AI-powered performance, the Number Series balances next-gen performance and cameras, the P Series combines superior performance and style with long-lasting battery life, the Narzo Series is built for gamers with high-refresh displays and optimized performance, and the C Series offers better tech for youth.
For more information, please visit www.realme.com/in/
