Bengaluru, December 22, 2025: redBus, the world’s largest online bus ticketing platform, has launched its latest Christmas ad film, ‘Everyone’s Christmas’. The campaign continues to celebrate togetherness and highlights the message that differences should never divide people. The film reinforces the idea that acceptance and empathy help create truly inclusive journeys. The campaign message is that journeys should foster a welcoming and respectful environment for all communities, such as the transgender community, ensuring that every traveller feels comfortable. At its core, the film serves as a gentle call to action – urging people to change their mindsets, embrace inclusivity – during festive seasons like Christmas and in everyday moments of travel.
The film follows a simple yet emotional bus-journey moment: a passenger expresses discomfort when he realises his co-traveller is a transgender person. What begins as discomfort slowly unfolds into an eye-opening experience, as the people around him choose empathy over judgment. Subtle, everyday gestures—sharing space, exchanging seats, sharing a smile, acknowledging someone’s presence—shift the atmosphere from tension to warmth.
With the message to change regressive mindsets, the film drives home a clear thought: on the occasion of Christmas – and any joyous occasion – every traveller deserves dignity, comfort, and respect for who they are. By spotlighting the experiences of communities which may not be in the mainstream such as transgender individuals, redBus aims to spark conversations around acceptance in public spaces and drive home the message ‘Make this christmas, everyone’s christmas’
