Mumbai, November 14, 2025: redBus, the world’s largest online bus ticketing platform, has launched a new Maharashtra-focused ad campaign, Majhi bus, manjhe redBus, celebrating the role of buses in connecting every corner of the state. As Maharashtra continues to be the largest state for bus travel on redBus, the campaign captures its vibrant travel culture through humour and familiarity. The ad showcases redBus’ core strengths: wide connectivity and affordable ticketing while catering to the needs of different Maharashtrians from discounts to route connectivity.
The Majhi bus, manjhe redBus ad film brings to life everyday characters like Shinde Kaku and Aaba, who comically deliver a deeper message, how redBus is the ultimate travel app for all Maharashtrians. Through witty, slice-of-life storytelling, the campaign reinforces how redBus enables travellers across Maharashtra to explore routes from Wai to Wani, Mumbai to Malvan and beyond.
With this campaign, redBus is doubling down on its commitment to regional storytelling, using humour rooted in local culture to communicate product features that matter most to passengers – affordability, convenience and reach. The film is airing across YouTube, Meta platforms, leading streaming platforms – JioHotstar and Spotify. redBus will air the ads across leading Marathi regional television channels, including Star Pravah, Zee Marathi, Sony Marathi and Lokmat 18 News and will also engage in auto branding to bring alive everyday travel stories from across Maharashtra in a relatable, entertaining format.
A redBus spokesperson commented, “Maharashtra is one of the largest states for bus travel in the country and a key state in our overall strategy. redBus has a deep understanding of the needs of Maharashtrian bus travellers and through Majhi bus, manjhe redBus, we wanted to speak directly to audiences in their own lingo, their own idioms.
The campaign is a step forward in redBus’ ongoing regionification journey, using humour and local insights to connect more deeply with travellers. This ad campaign underlines how redBus’ affordability, simple booking experience, and extensive network make it the preferred travel partner across the state.”
The Majhi bus, manjhe redBus campaign continues to unfold, with more ad films in the pipeline that will spotlight new characters and stories celebrating Maharashtra’s unique travel spirit.
